Staff Writer

Can CRM Help Execute Your B2B Sales Strategy?

Can CRM Help Execute Your B2B Sales Strategy?

Executing a successful B2B sales strategy is difficult. It’s always been difficult, even before the days of the internet when salespeople largely controlled the buying process. But these days, it’s even more difficult. Buyers no longer rely on salespeople for initial information about a company’s products and services. Technology has made it easy for buyers …

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