Staff Writer

Can CRM Help Execute Your B2B Sales Strategy?

Can CRM Help Execute Your B2B Sales Strategy?

Executing a successful B2B sales strategy is difficult. It’s always been difficult, even before the days of the internet when salespeople largely controlled the buying process. But these days, it’s even more difficult. Buyers no longer rely on salespeople for initial information about a company’s products and services. Technology has made it easy for buyers …

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Sales Engagement Software: What Is It And Do You Need It?

Sales Engagement Software: What Is It And Do You Need It?

Any seasoned sales rep can tell you that prospects are fickle creatures. Without warning, they can lurch from laser-focused engagement in one moment, to absolute radio silence the next. As if that weren’t difficult enough, re-engaging them often requires wading through a half-dozen different communication channels. Assuming you can reconnect with a client or prospect—which …

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5 Things CRM Can Do After You've Won An Opportunity

5 Things CRM Can Manage After An Opportunity is Won

CRM is well known in the business world for being one of the best and most cost-effective ways of improving sales performance and efficiency in organizations of almost any size. Many businesses that adopt CRM use it primarily for tracking prospects through a sales cycle which hopefully culminates in a won opportunity.

Will Your ERP System Integrate With CRM?

Will Your ERP System Integrate With CRM?

Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) are two products that go great together. CRM simplifies and standardizes customer interactions, ensuring a steady flow of sales into the business. ERP streamlines business processes, cutting overhead and ensuring a steady flow of products and services to the consumer. While either product can work well …

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A Brief History Of SugarCRM

Over the past decade, SugarCRM has gone from an open source project to one of the most popular CRM vendors in the world. That growing popularity has provided SugarCRM with sixteen consecutive quarters of revenue growth, with 80% year-to-year growth. That growth has made SugarCRM a serious contender in the CRM marketplace