Steve Chipman

Steve Chipman has worked in the CRM consulting industry for over 15 years. Steve and his associates have helped hundreds of organizations with CRM and marketing automation strategy, selection and implementation.

Marketing Segments

Behavioral Segmentation for SMB Marketers Made Easy

Behavioral segmentation is the process of grouping an audience based on how they interact with your emails, your website posts & pages and through other actions that you can measure. The idea is that once a group is created, members of that segment can receive more targeted and relevant (to them) communications in the future. This, in turn, can increase engagement, improve customer retention and generate more sales opportunities.