Steve Chipman

Steve Chipman has worked in the CRM consulting industry for over 15 years. Steve and his associates have helped hundreds of organizations with CRM and marketing automation strategy, selection and implementation.

Marketing Segments

Behavioral Segmentation for SMB Marketers Made Easy

Behavioral segmentation is the process of grouping an audience based on how they interact with your emails, your website posts & pages and through other actions that you can measure. The idea is that once a group is created, members of that segment can receive more targeted and relevant (to them) communications in the future. This, in turn, can increase engagement, improve customer retention and generate more sales opportunities.

CRM Data Validation: 8 Examples of Custom Rules

CRM Data Validation: 8 Examples of Custom Rules

Data validation is a process for making sure that entries into a database are both meaningful and correct. In other words, data validation helps prevent bad information from being entered into a database, including a CRM system database. Because of CRM’s role in an organization, some types of data CRM validation can actually increase revenue.

CRM Artificial Intelligence

What is CRM artificial intelligence and what can it do for my business?

Updated: September 20, 2018 It was only a matter of time before artificial intelligence was embedded in CRM. Next year we’ll probably see self-aware water coolers. Skynet can’t be much further behind, right? Okay, maybe that’s a bit far-fetched. But CRM with artificial intelligence is very much a real thing now, and the implications it …

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CRM Cost Calculator

CRM Cost Calculator

Use this CRM cost calculator to estimate your organization’s total CRM investment over the number of years you specify. The total cost of CRM is more than just the CRM subscription fees. We have taken multiple levels of expense into consideration. The fields contain default values. You can input/select your own values. If you do …

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