Combining the power of ActiveCampaign Automations and Salesforce Lightning Process Builder can help your salespeople close more business.
Behavioral segmentation is the process of grouping an audience based on how they interact with your emails, your website posts & pages and through other actions that you can measure. The idea is that once a group is created, members of that segment can receive more targeted and relevant (to them) communications in the future. This, in turn, can increase engagement, improve customer retention and generate more sales opportunities.
Many company WordPress blogs do not offer an email subscription to readers. This is a missed opportunity for better engaging those who have found benefit to your blog content. In this post, we’ll look at how to set up and manage WordPress blog subscribers in ActiveCampaign. If your company has a podcast, the same steps apply.