Tale Of The Tape: Salesforce.com vs. Microsoft Firmographics

Tale Of The Tape: Salesforce.com vs. Microsoft FirmographicsIn the CRM arena, Salesforce and Microsoft Dynamics CRM are always two of the top contenders. Like two boxers in their prime, both companies are strong, skilled, and hungry for victory.

Both companies had a strong 2013, and are going into 2014 with a lot of energy and enthusiasm. This will likely translate into a host of improved products and services for CRM customers.

As one of the most common CRM comparison evaluations that businesses do when looking at buying CRM, it’s worth comparing Salesforce and Microsoft CRM in terms of the actual companies behind the products. Here’s a look at some key firmographic information about the two companies:


Year Founded: 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez.

Headquarters Location: San Francisco, California.

CRM Product: Salesforce1, or Salesforce1 Sales Cloud

CRM Product Original Release Date: Salesforce made its initial appearance in 1999 as the first Software as a Service (SaaS) vendor.

Company Size: According to their LinkedIn page, Salesforce.com currently employs over 10,000 people.

Customer Base: Salesforce.com has over 100,000 clients, and many times that number of individual users.

Annual Revenue: For salesforce.com’s 2013 fiscal year, which ended January 31st, 2013, they reported over $3 billion in revenue.

Stock Symbol: Salesforce.com is registered on the New York Stock Exchange (NYSE) and it’s ticker symbol is CRM.

Shares Outstanding: As of October 2013, the most recent filing available, salesforce.com had approximately 603 million shares of stock outstanding available to the public.

Average Stock Price: Over the past 52 weeks, salesforce.com shares have ranged from $36.09 to $58.37.

Microsoft Dynamics CRM

Year Founded: Microsoft Corporation was founded in 1975 by Bill Gates and Paul Allen.

Headquarters Location: Microsoft Corporation is headquartered in Redmond, Washington.

CRM Product: Microsoft’s current CRM product is called Microsoft Dynamics CRM 2013.

CRM Product Original Release Date: Microsoft’s first CRM product was called Microsoft Business Solutions Customer Relationship Management 1.0 and was introduced in 2003.

Company Size: Though Microsoft Corporation employs over 100,000 people worldwide, there is no publicly available information that details the number of employees that work directly on their CRM product.

Customer Base: Over 39,000 companies use Dynamics CRM, with more than 3 million individual users.

Annual Revenue: Dynamics CRM is part of Microsoft’s Business Division, which had revenues of $24.7 billion in 2013. It’s important to note that those revenues reflect all business products, including the ubiquitous Office Suite and the entire Dynamics software line.

Stock Symbol: Microsoft Corporation is listed on the NASDAQ stock exchange with the ticker symbol MSFT.

Shares Outstanding: Microsoft currently has over 8 billion shares of publicly available stock outstanding.
Average Stock Price: MSFT has traded between $26.28 and $38.98 over the past 52 weeks.

Two Titans

As these two vendors continue to battle, end users will continue to reap the benefits of their rivalry. The longer these two remain at the top of their games, and in direct competition, the better it will be for CRM users across the board.

As long as the battle of Salesforce vs Microsoft CRM continues, the entire CRM industry will continue to see constant improvements. Other vendors wishing to compete at this level will need to step up their game, opening the door for low-cost, high-service vendors who want to step into the ring. All things considered, this competition is great for users at all levels.

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