Trying to determine CRM license pricing for your business can be a daunting task.
In a perfect world, every vendor would list their prices with a per-user breakdown. However, not all vendors are transparent about pricing.
This can be especially problematic for someone trying to calculate CRM software pricing.
In addition, the initial per-user CRM cost can vary depending on your region, data storage requirements, optional features, and quantity discounts.
For some vendors, the only way to determine an exact price is to speak with a salesperson or a partner representative.
For someone doing preliminary CRM research who wants a basic idea of CRM cost, that can be too much of a time investment.
So, to help get you started, we’ve assembled a general pricing guide for many of the top CRM vendors.
This guide will give you a general idea of the initial CRM software license investment.
The prices listed below are generally for sales-focused packages. Many vendors have separate pricing for other user types, such as licenses for marketers and customer support representatives.
CRM subscription cost is only one of six levels of CRM expenses we’ve identified. If you are with a mid-sized business or an enterprise, you might be interested in reading about the other five levels.
With our CRM calculator, you can plan your overall CRM budget, including services.
CRM License Pricing
Since CRM pricing and edition names change more frequently than New England weather, we’ve added links to vendor pricing pages at the end of each section.
Table of Contents
- HubSpot Sales Hub®
- Salesforce
- Microsoft Dynamics 365
- SugarCRM
- Creatio
- Zoho
- Copper CRM
- Apptivo
- Keap
- GreenRope
- Nimble
HubSpot Sales Hub®
Sales Hub is one of six ‘Hubs’ that HubSpot offers. The others are for marketing, service, content, operations, and content.
HubSpot also offers a cost-effective Starter Bundle for startups and small businesses. This bundle includes the Starter edition for HubSpot’s six core products.
| Edition | Per User Per Month |
| Sales Hub Enterprise | $150 (additional onboarding fee) |
| Sales Hub Professional | $90 (additional onboarding fee) |
HubSpot Sales Hub pricing page
Salesforce
Salesforce provides a straightforward, per-user pricing scheme for all of its editions. The following is the pricing for Sales Cloud. The minimum subscription term is one year.
| Edition | Per User Per Month Price |
| Unlimited | $330 |
| Enterprise | $165 |
| Pro Suite | $100 |
| Starter Suite | $25 |
Salesforce Sales Cloud pricing page
Microsoft Dynamics 365
Dynamics 365 Sales pricing plans are as follows:
| Edition | Per User Per Month Cost |
| Dynamics 365 Sales Professional | $65 |
| Dynamics 365 Sales Enterprise | $95 |
| Customer Engagement Plan | $115 |
| Microsoft Relationship Sales (Minimum of 10 users) | From $130 |
Microsoft also offers the Dynamics 365 Plan for $210 per user per month.
This downloadable PDF explains Microsoft licensing in detail.
SugarCRM
SugarCRM has multiple options, all showing ‘starting at’ prices. A conversation with a salesperson is required. Each addition has a minimum of three users.
| Edition | Per User Per Month |
| Sugar Sell | Starting at $49 |
| Sugar Serve | Starting at $80 |
| Sugar Enterprise | Starting at $85 |
SugarCRM has a minimum subscription term of one year.
Creatio
Creatio offers a free trial for its CRM software editions.
| Edition | Per User Per Month Price |
| Unlimited | $85 |
| Enterprise | $55 |
| Growth | $25 |
| Sales | $15 |
Zoho
Zoho is one of a few vendors that lists a free version on their website. Of course, in the world of CRM, nothing is truly free. Their paid versions are:
| Edition | Per User Per Month Cost |
| Ultimate | $52 |
| Enterprise | $40 |
| Professional | $23 |
| Standard | $14 |
Zoho allows for “pay as you go” monthly subscriptions.
Copper CRM
Copper is a Google Workspace-compatible CRM system. While Copper allows for monthly payments, there’s a 29% discount for annual payments. This table shows annual pricing.
| Edition | Per User Per Month |
| Business | $119 |
| Professional | $59 |
| Basic | $25 |
Apptivo
Apptivo also offers a free version (limited to three users) called Starter. The costs for the company’s CRM versions, when paid annually, are:
| Edition | Per User Per Month Price |
| Enterprise | “Contact Us” |
| Ultimate | $20 |
| Premium | $8 |
| Starter | $0 |
Keap
Keap (fka Infusionsoft) has two dimensions to its pricing: the number of contacts and the number of users. The following is the pricing for 500 contacts.
| Edition | Per Month Cost For 1 User |
| Max | $199 |
| Lite | $169 |
| Pro | $79 |
Additional users are $30 each per month.
GreenRope
GreenRope only has one edition of its small business CRM application. The one edition includes Sales Suite, Marketing Suite, and Operations Suite. Because GreenRope has its roots in CoolerEmail, the product’s pricing is based on contacts rather than users. All pricing plans have unlimited users and unlimited emails.
| Edition | Monthly Price |
| Starter | $99 |
| Essential | $199 |
| Pro | $299 |
| Premium | $399 |
| Powerhouse | $499 |
| Supreme | $599 |
| Ultimate | $799 |
Nimble
Nimble has the most straightforward pricing page of any vendor listed on this post. Nimble CRM is $24.90 per user per month when billed annually.
Getting What You Pay For
It’s important to note that these prices are accurate as of this article’s publication date. Vendors may update products and pricing at any time.
While the monthly per-user cost is essential, many other factors are part of the CRM selection process.
Many vendors don’t include initial startup costs, maintenance fees, the cost of additional data storage, and other hidden expenses in the per-user charge.
Some of the CRM vendors have many third-party businesses in their ecosystem. Customers of those vendors often purchase add-on apps in addition to the core CRM software.
The best way to know exactly how much your overall CRM software cost will be is by contacting the vendors (or one of their partners) and requesting a formal quote.
