Our Goal
CRM Switch is a vendor-agnostic CRM planning & selection services consulting company.
Our goal is for companies to be more successful with their CRM initiatives, especially when they don’t have the time or inclination to do the necessary up-front work.
We designed a 7-step process that helps organizations achieve better results from CRM — no matter which vendor is selected.
Our name says it all.
Businesses understand the marketplace is constantly changing. Competition is global and fierce. Companies must switch if they want to compete.

The CRM Switch Story
Based in the San Francisco Bay Area, CRM Switch services a wide range of clients — from startups to multibillion dollar corporations. Regardless of the size or industry, CRM Switch helps companies increase sales and grow their customer base by better leveraging CRM software and inbound marketing technologies.

Meet the Leadership
Daryn Reif
Managing Partner
Steve Chipman
CRM & Marketing Consultant
As marketing automation technologies emerged, Steve immersed himself in these tools and their related disciplines, including: content marketing, SEO, conversion rate optimization, and sales & marketing alignment.
In 2013, Steve shifted his focus and developed a CRM and Inbound Marketing consulting practice with Daryn Reif. Today, Steve is the primary author of the CRMSwitch.com blog, which has been ranked a top 10 CRM blog by CRM Buyer. He is also the co-host of the five star rated podcast, CRM Talk.