Inbound Marketing
Need More Quality Backlinks? Where to Spend Your Time
There’s a lot of advice out there about how to get more backlinks. But which activities are questionable uses of your time and which are good uses?
August 5, 2020
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Marketing Automation
Is Audio a Part of Your Content Marketing Strategy?
Since we published v1 of this post over five years ago, podcasting has gone from “some people know what it is” to “most people know what it is.” While we’ve made a number of updates, much of what we wrote about business podcasting back then is still relevant today.
July 28, 2020
Marketing Automation
Behavioral Segmentation for SMB Marketers Made Easy
Behavioral segmentation is the process of grouping an audience based on how they interact with your emails, your website posts & pages and through other actions that you can measure. The idea is that once a group is created, members of that segment can receive more targeted and relevant (to them) communications in the future. This, in turn, can increase engagement, improve customer retention and generate more sales opportunities.
April 2, 2020
Marketing Automation
How to Set Up a WordPress Blog Subscription Using ActiveCampaign
Many company WordPress blogs do not offer an email subscription to readers. This is a missed opportunity for better engaging those who have found benefit to your blog content. In this post, we’ll look at how to set up and manage WordPress blog subscribers in ActiveCampaign. If your company has a podcast, the same steps apply.
March 28, 2020
Marketing Automation
Visual Workflow Builders: ActiveCampaign vs HubSpot vs Pardot
Many marketing automation vendors have added visual marketing workflow builders to their platform at one point or another. Three vendors with similar offerings on this front are ActiveCampaign, HubSpot and Salesforce Pardot.
March 15, 2020
Marketing Automation
Why Effective B2B Marketing Segmentation Is Difficult and What to Do About it
Effective B2B marketing segmentation is elusive for many businesses. Here’s why and what to do about it.
March 9, 2020
Implementing CRM
Applying Goals, Objectives, Strategy, and Tactics (GOST) to Your CRM Implementation
When trying to decide how to approach your CRM implementation, it can be helpful to apply the GOST (goals, objectives, strategy, and tactics) model to
December 29, 2019
Buying CRM
Industry Verticals and CRM
For those new to the world of CRM, one of the most common assumptions is that CRM is a “one size fits all” solution that
October 28, 2019
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