Recent Posts

CRM Podcast: CRM Talk
Inbound Marketing

Is Audio Marketing a Part of Your Content Strategy?

Since we first published this post over five years ago, podcasting has gone from “some people know what it is” to “most people know what it is.” While we have had to make a number of updates, much of what we wrote about audio marketing back then is still relevant today.

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Marketing Segments
Marketing Automation

Behavioral Segmentation for SMB Marketers Made Easy

Behavioral segmentation is the process of grouping an audience based on how they interact with your emails, your website posts & pages and through other actions that you can measure. The idea is that once a group is created, members of that segment can receive more targeted and relevant (to them) communications in the future. This, in turn, can increase engagement, improve customer retention and generate more sales opportunities.

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