Selling
How to Book & Conduct a Prospect Meeting
A prospect meeting is a meeting between a potential customer and a salesperson to discuss the potential customer’s needs. The purpose of a prospect meeting
June 21, 2022
Recent Posts
Buying CRM
What Does CRM Actually Cost?
Trying to determine the actual CRM cost for your business can be a daunting task. In a perfect world, every vendor would clearly list their
February 21, 2022
Business Management
6 Ways to Give Value First in Sales & Marketing and Why
Some of the things that you can be doing in sales and marketing without expectation of return—or with little expectation of return.
March 19, 2021
Buying CRM
Zoho vs HubSpot: Which is Right for You?
A comparison between Zoho CRM and HubSpot CRM. Find out which one is better for your business.
February 19, 2021
Marketing Automation
8 Ways Your Business Can Benefit From ActiveCampaign Integration With Salesforce
Combine the power of ActiveCampaign Automations and Salesforce Lightning Process Builder. Help your salespeople close more business.
August 18, 2020
Inbound Marketing
Is Audio Marketing a Part of Your Content Strategy?
Since we first published this post over five years ago, podcasting has gone from “some people know what it is” to “most people know what it is.” While we have had to make a number of updates, much of what we wrote about audio marketing back then is still relevant today.
July 28, 2020
Marketing Automation
Behavioral Segmentation for SMB Marketers Made Easy
Behavioral segmentation is the process of grouping an audience based on how they interact with your emails, your website posts & pages and through other actions that you can measure. The idea is that once a group is created, members of that segment can receive more targeted and relevant (to them) communications in the future. This, in turn, can increase engagement, improve customer retention and generate more sales opportunities.
April 2, 2020
Marketing Automation
How to Set Up a WordPress Blog Subscription Using ActiveCampaign
Many company WordPress blogs do not offer an email subscription to readers. This is a missed opportunity for better engaging those who have found benefit to your blog content. In this post, we’ll look at how to set up and manage WordPress blog subscribers in ActiveCampaign. If your company has a podcast, the same steps apply.
March 28, 2020
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