‘CRM consulting’ is often regarded as a monolithic service. However, this service is more than just one thing delivered by one person. Implementing a customer
Data quality in CRM is not just a technical issue — it’s proper business process definition and user adherence to agreed-upon standards. Erroneous and incomplete
Before ChatGPT came along, CRM vendors had started to embed artificial intelligence in their apps. Customer Relationship Management software vendors have touted AI for several
Giving value first has become critical to improving sales and marketing results. It creates trust with people you have just met and those you have
Whether your company’s CRM system was implemented a decade ago or launched last month, there are likely “pockets of resistance” to adopting the CRM system.
A CRM database is a secure, centralized repository of customer information that stores, tracks, and helps analyze customer data and interactions. Most business people are