Combining the power of ActiveCampaign Automations and Salesforce Lightning Process Builder can help your salespeople close more business.
There’s a lot of advice out there about how to get more backlinks. But which activities are questionable uses of your time and which are good uses?
Since we published v1 of this post over five years ago, podcasting has gone from “some people know what it is” to “most people know what it is.” While we’ve made a number of updates, much of what we wrote about business podcasting back then is still relevant today.
Behavioral segmentation is the process of grouping an audience based on how they interact with your emails, your website posts & pages and through other actions that you can measure. The idea is that once a group is created, members of that segment can receive more targeted and relevant (to them) communications in the future. This, in turn, can increase engagement, improve customer retention and generate more sales opportunities.
Many company WordPress blogs do not offer an email subscription to readers. This is a missed opportunity for better engaging those who have found benefit to your blog content. In this post, we’ll look at how to set up and manage WordPress blog subscribers in ActiveCampaign. If your company has a podcast, the same steps apply.
Many marketing automation vendors have added visual marketing workflow builders to their platform at one point or another. Three vendors with similar offerings on this front are ActiveCampaign, HubSpot and Salesforce Pardot.
Effective B2B marketing segmentation is elusive for many businesses. Here’s why and what to do about it.
When trying to decide how to approach your CRM implementation, it can be helpful to apply the GOST (goals, objectives, strategy, and tactics) model to
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