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CRM Podcast: CRM Talk
Marketing Automation

Is Audio a Part of Your Content Marketing Strategy?

Since we published v1 of this post over five years ago, podcasting has gone from “some people know what it is” to “most people know what it is.” While we’ve made a number of updates, much of what we wrote about business podcasting back then is still relevant today.

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Marketing Segments
Marketing Automation

Behavioral Segmentation for SMB Marketers Made Easy

Behavioral segmentation is the process of grouping an audience based on how they interact with your emails, your website posts & pages and through other actions that you can measure. The idea is that once a group is created, members of that segment can receive more targeted and relevant (to them) communications in the future. This, in turn, can increase engagement, improve customer retention and generate more sales opportunities.

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Subscribe to WordPress Blog
Marketing Automation

How to Set Up a WordPress Blog Subscription Using ActiveCampaign

Many company WordPress blogs do not offer an email subscription to readers. This is a missed opportunity for better engaging those who have found benefit to your blog content. In this post, we’ll look at how to set up and manage WordPress blog subscribers in ActiveCampaign. If your company has a podcast, the same steps apply.

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