Marketing Automation
Controlling The Marketing Technology Stack
It’s no longer enough for marketers to think only in terms of a marketing automation system — marketers should be thinking about an entire marketing
March 29, 2016
Recent Blog Posts
Inbound Marketing
How To Track Engagement Levels With Your Different Forms of Content
There are a number of applications that are designed to track and measure engagement with text, video, audio, presentations, proposals and more.
In some cases, engagement information can be made visible to salespeople right inside the CRM system they’re using.
By understanding how much time someone spent viewing a digital asset or by seeing what specific pages or video segments someone focused their attention on, a salesperson can make decisions on whom to follow up with and where to steer conversations.
January 27, 2016
CRM Industry
Google Trends and CRM Vendors
In a previous post, we wrote about interest in marketing automation vendors, based on Google brand searches over the course of 2015. Not surprisingly, we
January 4, 2016
CRM Features
Managing Extension Numbers in CRM
As VoIP and CRM mobile apps become more prevalent, it’s becoming less common for CRM users to swivel to a physical desk phone and manually
November 24, 2015
Data Migration
Does Your CRM Implementation Partner Do Data Extraction?
Data migration from a legacy system or systems is often the wild card item on a CRM services proposal. It can represent the most commonly
November 15, 2015
Marketing Automation
Is Your Company Ready for Marketing Automation?
Marketing automation continues to be the fastest growing CRM-related category, with a handful of prominent vendors leading the pack. According to Uberflip, eleven times more
November 12, 2015
CRM Features
What is CPQ and Who Are The Top Vendors?
Updated: August 31st, 2019 CPQ software is in greater demand every year. What is CPQ and what’s the reason for its ongoing popularity? CPQ is
October 8, 2015
Buying CRM
Single-Tenant vs. Multi-Tenant CRM
What’s the difference between single-tenant and multi-tenant CRM? Why should this difference matter to you as a CRM buyer? The difference between these two CRM
June 23, 2015
CRM Integration
The Ugly Truth About QuickBooks Desktop to Cloud CRM Integration
Updated: December 10, 2018 QuickBooks Desktop continues to be a dominant accounting software for small to mid-sized businesses. It’s also an application that accountants know
June 3, 2015
CRM Training
CRM Certification & Training Options For Customers
Once a CRM system is implemented, being formally trained and certified will give you a much better skill set for maintaining and enhancing the system.
May 23, 2015
CRM Features
8 Ways Your Legacy CRM System Frustrates Your Marketing Users to No End
The ways in which companies market their products or services continues to shift to digital. There has been an explosion of digital marketing technologies. Within
March 25, 2015
Buying CRM
HubSpot CRM vs. Standalone CRM
As the company that has been mainly responsible for popularizing the inbound marketing category, HubSpot has eaten its own caviar in terms of generating a
March 24, 2015