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15 Important Advances in Business Technology

There have been many significant advances in business technology this century, almost all enabled by ubiquitous broadband internet access, improved software development tools, and the scalability and reliability of data centers.

Here are some technological advancements that have significantly impacted how businesses operate and how business users interact with prospects and customers.

Advancements in Business Tech

Business Management Applications

With the introduction of its CRM platform in 1999, Salesforce began to popularize the concept of cloud-based, multi-tenant business applications.

Since the Salesforce launch, many other business management categories have followed suit, including ERP, marketing automation, professional services automation, human resource management, and more.

Email and Office Applications

For many businesses, Google Workspace and Microsoft Office 365 have eliminated the need for an in-house email server and even a desktop computer email client — although many employees still prefer to use a desktop email client.

While desktop spreadsheet, document, and presentation applications are still more robust than their cloud counterparts for specific needs, the latter are continually improving.

Integration Software

Due to robust APIs and the absence of corporate firewalls, integration among cloud-based applications can be just a few clicks away with applications like Zapier.

Vendors such as TIBCO, MuleSoft (part of Salesforce), and Boomi are seeing extensive enterprise adoption.

Customer Self-Service

The transition from “live human” customer service to comprehensive self-service has been bumpy.

For years, online self-service left a lot to be desired. However, customers can quickly address their questions and concerns online between dedicated support applications such as Zendesk, FreshDesk, and Zoho Desk.

Customer Satisfaction Software

Applications such as TrustMary and Qualtrix have allowed software developers to enhance the end-user experience based on what they think customers need and what customers say they want.

Web Conferencing

The rapid growth in the usage of applications such as Zoom and Google Meet has provided more salespeople and customer support representatives with an easy way to visually communicate with prospects and customers.

Webinar Applications

Cisco WebEx and GoToWebinar were the early webinar applications. BrightTALK created a webinar platform to spread content through a community-based approach.

New solutions such as Demio and Livestorm have emerged in recent years. Kinsta has authored an excellent summary of available webinar apps.

IP Telephony

Brands such as RingCentral and 8×8 have disrupted the traditional concept of a business phone system. Most businesses have moved from landlines to VoIP (Voice over Internet Protocol). There are several differences between these two technologies.

Microsoft Office 365 shops have embraced Teams for VoIP. Google Workspace users have access to Google Voice as a paid option.

Business Intelligence and Analytics

The options for reporting on data from various sources have grown significantly this century. Business Intelligence also moved down from the enterprise to the mid-market and even to small businesses. Microsoft Power BI, Salesforce Tableau, and QlikSense are popular offerings.

Mobile Apps

Mobile apps for the business user have proliferated. Now, business users can use mobile apps to access a CRM system, view or update shared documents, make and receive phone calls via their organization’s IP phone system, participate in web conferences, and more.

Content Management Systems

For years after the first website was launched in 1991, company websites were all hand coded.

Now that companies can build entire corporate websites on point-and-click CMS platforms such as WordPress, Wix, Squarespace, and HubSpot CMS Hub, almost gone are the days of static websites that require someone fluent in HTML, CSS, and JavaScript to create and update.

Businesses of all sizes can easily modify most content without hiring a web developer. However, there’s still a place for specialists, as these platforms can be extended in various ways.

Video & Audio Hosting

Business use of Internet video has grown by leaps and bounds in the last 15 years. Many companies are making YouTube, Vimeo, Vidyard, and Wistia an essential part of their sales, marketing, and training strategies.

Podcasts represent episodic audio content and are often hosted on Libsyn and distributed on Apple iTunes and Google Play. Non-episodic content can be hosted on SoundCloud and used as a component of a marketing strategy.

Social Media

While not all companies benefit to a measurable degree by having a presence on social media networks such as Twitter, LinkedIn, Instagram, TikTok, Facebook, and Pinterest. However, many companies generate awareness for their product or service using one or more of these platforms.

Audience engagement on these platforms is critical to company success for certain companies.

E-commerce

E-commerce has come a long way since the first legitimate online transaction happened in 1994. It’s easier than ever for businesses to set up shop online.

Shopify and Magento are leading standalone platforms. CMS-integrated platforms include WooCommerce for WordPress, Wix eCommerce, and SquareSpace commerce.

Virtualization

On-premises computing is still alive and well, but the days of IT staff having to spin up a separate physical server for every application are waning.

Through server virtualization with products such as VMWare vSphere, Citrix Hypervisor, and Microsoft Hyper-V, IT departments have managed multiple servers much more efficiently and with fewer physical resources. With virtualization software, servers can also be provisioned more economically by hosting providers.

Remember that it’s as essential to secure your network‘s virtual servers as it is to secure physical servers.


Business technology is an ever-changing landscape. New vendors constantly emerge within existing categories.

Startups also invent new categories and tools that creatively help people manage information and collaborate within organizations.

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