A Digital Sales Room (DSR) is a landing page where a salesperson can share timely and relevant digital assets — personalized videos, presentations, and product brochures — with specific prospects and customers. Several vendors offer

Video is an under-utilized selling tool. A well-crafted salesperson-generated video can educate and engage a prospect or customer more effectively than a text email. The video-selling platform vendors have been espousing this for years. Unlike

A prospect meeting is a meeting between a potential customer and a salesperson to discuss the potential customer’s needs. The purpose of a prospect meeting is for the sales representative to learn more about the

A CRM system provides good salespeople with the information and functionality they need to become better salespeople. But CRM cannot turn a bad salesperson into a good one. If there are problems with your sales