CONTENT MARKETING & SEO

Attract more leads and convert more customers

It’s a simple formula.

Marketing
strategy

Campaign
playbook

Content
development

More
leads/sales

Sell more products and services to more customers more often

We have the experience and know-how to make inbound marketing work for your company. Our approach turns people who have never heard of your company into paying customers.

From Awareness to Order
Start with an inbound marketing plan
Get Sales and Marketing on the same page
Attract more prospects for your product or service
Convert more prospects into paying customers
Stay top of mind with customers and prospects
Measure ROI & then adjust

Do you need a Content Marketing Playbook?

Whether you are trying to capture more sales leads or simply increase awareness of your brand, the steps are the same. Listen to Steve Chipman, co-founder and Marketing Practice Leader, discuss the benefits of a Content Marketing Playbook and how to create content to attract your target audience.

What is a Content Marketing Consultant?

A content marketing consultant provides strategy, advice, and execution for acquiring and converting more website visitors.

What is an Inbound Marketing Consultant?

An inbound marketing consultant provides strategy, advice and execution related to acquiring and converting more website visitors.

A dedicated consultant as an extension to your team

Until your company is in a position to justify hiring a full time inbound resource, you will have an inbound consultant who is dedicated to your organization. The consultant can help with both your inbound strategy and ongoing delivery.

Content marketing campaign playbook development

Whether you need one or more playbooks, each playbook is a roadmap for successful execution of an inbound marketing campaign.

Content marketing management and oversight

After working with your company to establish a strategy and develop a playbook, we will manage the ongoing campaigns that have been designed to meet your goals.

Search engine optimization

Search engine optimization (SEO) is not a one and done effort. It’s an iterative process that requires analyzing competitors, reviewing recent visitor queries and responding to changes in search engine algorithms.

Ongoing content development

Not only should new content be developed on an ongoing basis, but the goal should be to create effective new content. An example of effective content is information that is of value to your audience and that is discoverable through search.

Sales & marketing alignment

Sales and marketing alignment means developing better communication channels among marketers and salespeople. Both the human and technology elements need to be in sync for the best overall results to occur.

Training & advice

We don’t just do things. We tell you what we’re doing and how we’re doing it—in case you want to take on some or all of the tasks internally.

Do I need a Content Marketing Consultant?

Common reasons companies seek our help: