We have compiled a list of CRM review sites for people considering investing in CRM (Customer Relationship Management) software in 2024.
In today’s reviews-driven marketplace, the starting point for many is to look for a CRM review site.
While these sites still get millions of annual visitors, their Google search traffic has declined substantially over the last few years as software buyers turned to Reddit and Generative AI.
The proliferation of business technology vendors has spawned a cottage industry of business software review websites. According to one of the sites covered below, enterprise technology will exceed $2 trillion annually.
Sites Covered
- Capterra
- Software Advice
- FindMyCRM
- Fit Small Business
- SelectHub
- G2 Crowd
- PC Magazine
- TEC (Technology Evaluation Centers)
- TechnologyAdvice
- SoftwareSuggest
- FinancesOnline
- CRM.org
- Business News Daily
- GoodFirms
Some software review sites have hundreds of categories, ranging from bakery software to heat map software to live chat software.
Specific categories of business software lend themselves to relatively quick buying decisions. SEO software is an example. The options are generally inexpensive, and subscriptions are month-to-month. Switching from one vendor to another is easy.
Conversely, CRM is usually a relatively high long-term investment for midsize and enterprise companies. It involves a longer decision-making process than, say, survey software.
CRM Review Sites & Software Selection
Each CRM review site includes a different grouping of vendors in their Top 10 or 20 listings. For this reason, it’s a good idea to cross-reference review sites.
For organizations with more complex business process automation needs, factoring the organization’s essential CRM requirements is an integral part of establishing a CRM software shortlist and making a final vendor decision.
Since CRM is a more significant and long-term investment than many other software categories, we recommend that mid-size and enterprise organizations follow a structured buying process to make the best financial decision.
Of course, a comprehensive CRM review site is not sustainable without a revenue model. For most review sites, that model involves passing a visitor’s contact information to one or more CRM vendors. These sites are an effective marketing channel for many vendors.
Capterra
Gartner acquired Capterra in September 2015.
Capterra lists over 1800 products in its CRM category.
To distill this extensive list down to a manageable number, Capterra ranks the 20 most popular CRM software vendors using Market Score, which is based 40% on the number of customers, 40% on the number of users, and 20% on a social score that includes both Capterra reviews and the number of social media followers.
Zoho is the leader in terms of the total number of users, with 20 million. This may be in part due to the company’s freemium model. Most other top vendors do not have a free level of service.
Capterra is transparent about its revenue model. CRM vendors pay Capterra when they receive web traffic and sales opportunities. According to Capterra, they list all vendors — not just those that pay them — so visitors can make the best-informed purchase decision possible.
Software Advice
Like Capterra, Software Advice is a Gartner acquisition. The acquisition was announced in March 2014.
For CRM, Software Advice offers a Find the Best CRM Software page. The quadrant is “Powered By Gartner Methodology”. Gartner is well known for its Magic Quadrant.
Visitors to the site can request a quote or a demo. Software Advice also allows visitors to submit reviews.
FindMyCRM
FindMyCRM helps buyers find the best CRM software for their business.
FindMyCRM provides services across the customer lifecycle as a CRM consultancy and implementation agency.
From education to selection to CRM deployment, they deliver results that benefit the buyer and the bottom line. The site’s library of online resources includes blog articles, white papers, e-books, presentations, and CRM directories with detailed and professional overviews of 100 CRM systems. Consumers can educate themselves using the site’s library.
The CRM finder tool is also available as a free resource. FindMyCRM’s expert team has distilled over 20 years of experience into a quick questionnaire. After answering a few questions, users receive a shortlist of CRM vendors that match their business goals. If you are unsure what CRM to choose, try the free CRM Comparison Tool.
Fit Small Business
Fit Small Business was founded in 2013 as a digital resource for small businesses.
In addition to having an expert team of writers with real-world business experience, Fit Small Business conducts extensive research to assist small business owners with making informed decisions. The buyer’s guides, “how-to” explainers, and product reviews fill in the gaps on what business owners need to know.
Fit Small Business’s product reviews section focuses on developing high-quality CRM software reviews. CRM reviews help small business owners make educated purchases essential to their businesses’ functionality.
Fit Small Business’s CRM reviews include recommended software providers, detailed pricing information, key software features to consider, and impactful questions to ask before finalizing a CRM product purchase.
SelectHub
SelectHub opened for business in March 2013.
The company says, “We’re working hard to dramatically improve technology evaluations and onboarding for both buyers and vendors. With SelectHub, your work is easier — no matter which side of the deal you’re on.”
SelectHub lists over 200 CRM vendors in its Customer Relationship Management category. A price quote can be requested for each listed vendor, or a demo can be scheduled.
SelectHub shows a partial Leaderboard on the same page. Requesting the full Leaderboard will trigger a call from SelectHub.
SelectHub’s model is to refer visitors who submit a form to several best-fit CRM vendors based on the results of a high-level requirements gathering call. The call is free of charge to the visitor. As with many CRM selection websites, SelectHub makes its money through referrals.
G2 Crowd
G2 Crowd was founded to take the subjectivity out of software selection. End-users rate CRM systems.
As a result, G2 Crowd’s CRM category page gets a lot of organic search traffic.
When both Satisfaction and Market Presence are factored in, G2 Crowd perennially shows Salesforce and HubSpot as leaders in the G2 Grid® for CRM.
For listed CRM vendors, depending on the company’s business relationship with a vendor, G2 Grid variously displays calls to action to Contact Now, Learn More, or Try for Free.
PC Magazine
Not surprisingly, PC Magazine takes the most journalistic approach to covering CRM software options.
In addition to showing a comparative table listing based on what the reviewers consider the top 10 vendors, PC Magazine includes an extensive narrative on evaluating CRM options and what to look for as a CRM buyer.
PC Magazine’s list of the ten best CRM software vendors does not include Microsoft Dynamics 365, which SoftwareAdvice shows as the fourth most popular CRM software.
PC Magazine’s revenue model is to provide a tracked link to a vendor site when the “See It” call to action button is clicked.
TEC (Technology Evaluation Centers)
TEC has been operating for 25 years, helping businesses choose the right software to support their operations and growth. In that capacity, CRM is a significant focus.
In addition to an extensive directory of solutions, TEC also houses large amounts of feature data that can be used to define requirements and analyze them against each CRM solution’s capabilities with complete side-by-side comparison charts and an advanced decision support tool.
This is supported by CRM-focused whitepapers, reports, and other helpful research assets to keep readers informed.
TEC also has a consulting division for a personal touch in the software selection process. Their selection services team has steered hundreds of past projects and is the most surefire way to know that the right CRM software has been selected.
At CRM Switch, we also help with enterprise CRM selection. Here are some of our CRM selection customer reviews.
TechnologyAdvice
TechnologyAdvice’s CRM category covers over 150 CRM vendors.
The page presents several questions for visitors in the market for CRM software. Based on the answers to those questions, vendor recommendations are sent.
SoftwareSuggest
SoftwareSuggest has an extensive CRM category. Each listed vendor item has call-to-action buttons, including ‘Visit Website,’ ‘Get Quote,’ or ‘Free Demo.’
FinancesOnline
Like PC Magazine, FinancesOnline takes a journalistic approach to CRM reviews. The site offers an extensive narrative review of the 12 Most Popular CRM systems.
CRM.org
This is a relative newcomer to CRM review sites. This site has a Top 15 Comparison page.
The site features ten CRM sponsors. It provides a “top ten” CRM software comparison chart and notes what each top ten is best at.
Business News Daily
This site rates over a dozen CRM vendors.
Ahrefs.com estimates this CRM page gets over seven thousand monthly organic search visitors. The site ranks #1 in Google searches for keywords such as “Best CRM” and “Top CRM.”
GoodFirms
GoodFirms lists almost 400 software vendors on their CRM page.
The default sort is sponsored vendors, but a dropdown list allows visitors to sort by ‘Most Reviews’ and ‘Highest Rated.’
