Updated: December 13, 2021
Thinking about investing in CRM (Customer Relationship Management) software in 2022?
In today’s reviews-driven marketplace, the starting point for many is to look for a CRM review site.
The proliferation of business technology vendors has spawned a cottage industry of business software review websites. According to one of the sites covered below, enterprise technology is on track to exceed $2 trillion annually.
Some software review sites have hundreds of categories. Categories range from bakery software to heat map software to live chat software.
There are certain categories of business software that lend themselves to relatively quick buying decisions. SEO software is an example. The options are generally inexpensive. Subscriptions are month to month. Switching from one vendor to another is easy.
On the other hand, for mid-size and enterprise companies, CRM is usually a relatively high long-term investment. CRM involves a longer decision-making process than, say, heatmap software.
CRM Review Sites & Software Selection
Different CRM review sites include different vendors in their Top 10 or Top 20 vendor listings. For this reason, it’s a good idea to cross-reference review sites.
For organizations with more complex business process automation needs, factoring the organization’s CRM requirements is an important part of not only establishing a CRM software shortlist, but also of making a final vendor decision.
Of course, a comprehensive CRM review site is not sustainable without a revenue model. For most review sites, that model is to pass a visitor’s contact information along to one or more CRM vendors. These sites are an effective marketing channel for many vendors.
Which vendors receive a visitor’s contact information is either determined by visitor-selected products or from the gathering of a visitor’s high-level requirements.
Capterra is owned by Gartner. The acquisition was announced in September 2015.
Capterra lists over 100 products in its CRM category.
To distill this large list down to a manageable number, Capterra ranks the 20 most popular CRM software vendors using Market Score, which is based 40% on the number of customers, 40% on the number of users, and 20% on a social score that includes both Capterra reviews and the number of social media followers.
Zoho is the leader in the total number of users with 20 million. This may be in part due to the company’s freemium model. Most of the other top vendors do not have a free level of service.
Capterra is transparent about its revenue model. CRM vendors pay Capterra when they receive web traffic and sales opportunities. According to Capterra, they list all vendors — not just those that pay them — so that visitors can make the best-informed purchase decision possible.
Like Capterra, Software Advice is a Gartner acquisition. The acquisition was announced in March 2014.
Visitors to the site can request a quote or a demo. Software Advice also provides the option for visitors to submit reviews.
FindMyCRM helps buyers find the best CRM software for their business. As a CRM consultancy and implementation agency, FindMyCRM provides services across the entire customer lifecycle.
From education to selection to CRM deployment, they deliver results that benefit the buyer and the bottom line. Consumers can educate themselves using the site’s library of online resources, including blog articles, white papers, e-books, presentations, and CRM directories with detailed and professional overviews for 100 CRM systems.
The CRM finder tool is also available as a free resource. FindMyCRM’s expert team has distilled over 20 years of experience into a quick questionnaire. After answering a few questions, users receive a shortlist of CRM vendors that match their business goals. If you are not sure what CRM to choose you can try out the free CRM Comparison Tool.
Fit Small Business
Fit Small Business was founded in 2013 as a digital resource for small businesses.
In addition to having an expert team of writers with real-world business experience, Fit Small Business conducts extensive research to assist small business owners with making informed decisions. The buyer’s guides, “how-to” explainers, and product reviews fill in the gaps on what business owners need to know.
Developing high-quality CRM Software reviews is a huge focus of Fit Small Business’s product reviews section. The CRM reviews help small business owners to make educated purchases that play an important role in the functionality of their businesses. Fit Small Business’s CRM reviews include recommended software providers, detailed pricing information, key software features to consider, and impactful questions to ask before finalizing a CRM product purchase.
Get the CRM Buyer’s Cheat Sheet
SelectHub opened for business in March 2013. According to the company, “We’re working hard to dramatically improve technology evaluations and onboarding for both buyers and vendors. With SelectHub, your work is easier — no matter which side of the deal you’re on.”
SelectHub lists over 200 CRM vendors in its Customer Relationship Management category. For each listed vendor, a price quote can be requested or a demo can be scheduled.
SelectHub shows a partial Leaderboard on the same page. Requesting the full Leaderboard will trigger a call from SelectHub.
SelectHub’s model is to refer visitors who submit a form to several best-fit CRM vendors based on the results of a high-level requirements gathering call. The call is free to the visitor. As with many CRM selection websites, SelectHub makes its money through referrals.
G2 Crowd was founded to take the subjectivity out of software selection. CRM systems are rated by end-users.
When both Satisfaction and Market Presence are factored in, G2 Crowd perennially shows Salesforce as the leader in the G2 Grid® for CRM.
For listed CRM vendors, depending on the company’s business relationship with a vendor, G2 Grid variously displays calls to action to Contact Now, Learn More, or Try for Free.
Not surprisingly, PC Magazine takes the most journalistic approach to covering CRM software options.
In addition to showing a comparative table listing as to what the reviewers consider to be the top 10 vendors, PC Magazine includes an extensive narrative on how to evaluate CRM options and what to look for as a CRM buyer.
PC Magazine’s list of the ten best CRM software vendors does not include Microsoft Dynamics 365, which SoftwareAdvice shows as the fourth most popular CRM software.
To add personalization to the CRM review article, the Senior Editor at PC Magazine makes a video appearance.
PC Magazine’s revenue model is to provide a tracked link to a vendor site when the “See It” call to action button is clicked.
TEC (Technology Evaluation Centers)
TEC has been operating for 25 years, helping businesses choose the right software to support their operations and growth. In that capacity, CRM is a major focus.
In addition to an extensive directory of solutions, TEC also houses large amounts of feature data that can be used to define requirements and analyze them against each CRM solution’s capabilities with full side-by-side comparison charts, as well as an advanced decision support tool.
This is supported by CRM-focused whitepapers, reports, and other useful research assets to keep readers informed.
TEC also has a consulting division for a personal touch in the software selection process. Their selection services team has steered hundreds of past projects and is the most sure-fire way to know that the right CRM software has been selected.
TechnologyAdvice’s CRM category covers over 150 CRM vendors.
For visitors who are in the market for CRM software, the page presents a number of questions. Vendor recommendations are sent based on the answers to those questions.
SoftwareSuggest has an extensive CRM category. Each listed vendor item has call to action buttons which can include Visit Website, Get Quote, or Free Demo.
Like PC Magazine, FinancesOnline takes a journalistic approach to CRM reviews. For each of the 12 Most Popular CRM systems listed on the site, there is an extensive narrative review.