Charles Tatum

Charles Tatum is a veteran of the technology sales and business development landscape. He's been a user and administrator of a long list of CRM platforms, and understands how to best utilize them to become more effective and generate meaningful results.

Pardot vs. HubSpot – A Marketer’s Experience

Marketing automation software has rapidly become the “other half” of many businesses’ core enterprise customer relationship management solutions, complimenting and integrating with CRM. Unlike the market for enterprise CRM, in which there is a wide range of opinion about the perceived value of various enterprise solutions, the market for enterprise marketing automation software has a …

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When Do You Need CRM And Marketing Automation Software?

The decision to add CRM and/or marketing automation software to your business is an important consideration, and one that should be carefully evaluated before either type of system is purchased. Depending on which solutions are chosen, integrating CRM and a marketing automation platform can present a fresh set of challenges, and so it’s a good …

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Tips From The Pros: 3 Helpful SlideShare Presentations From CRM Industry Vendors

While we continually strive to provide useful, engaging, and insightful information about CRM, sometimes it’s good to go straight to the source. With that in mind, we’ve put together a collection of three great SlideShare presentations from some of the top vendors in the CRM industry to provide some useful tips and best practices for …

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The 5 Worst Alternatives to Buying CRM

The 5 Worst Alternatives To Buying CRM

Not every business needs, or will benefit, from CRM. They are few and far between, but they do exist. Other businesses don’t realize how much they would benefit from it, or sometimes don’t know what it is at all, and continue to miss a great opportunity