CRM Strategy
Preparing for Your Next CRM System
There are a lot of reasons why your business may be considering switching to a new CRM system. No matter how good a particular CRM
July 24, 2014
Recent Blog Posts
CRM Training
Using CRM And Understanding Why CRM Is Useful
Ok, so you’ve managed a successful CRM implementation, things are running smoothly, and you’re collecting a lot of new data. Thanks to a comprehensive CRM
July 17, 2014
Buying CRM
Misunderstanding the CRM Seller to Buyer Relationship
It’s not uncommon for CRM buyers to feel a sense of surprise when they discover the true nature of their relationship with a CRM vendor.
July 10, 2014
CRM Strategy
CRM User Adoption: Directive, Not Discretionary
So here we are again with another discussion about CRM user adoption. It was only a few months ago that I wrote about how good
June 24, 2014
Marketing Automation
Marketing Automation And User Satisfaction
Enterprise marketing automation software is becoming increasingly popular and for many has become a crucial component of their enterprise toolkit. With its ability to create,
June 17, 2014
Implementing CRM
4 Questions To Consider Asking Your CRM Consultant
So, you’ve just bought a new enterprise CRM system. Congratulations. It’s a big step for any business, but it’s also only one step (admittedly, a
May 29, 2014
CRM Integration
CRM And Quickbooks Integration
For two decades, QuickBooks has been the dominant accounting software for small and mid-size businesses. Since it requires no formal accounting training to use, and
May 15, 2014
CRM Features
How Does Facebook Fit In CRM?
On the surface, Facebook & CRM are aimed at opposite groups: people connecting with friends vs. salespeople managing opportunities. However, CRM is built on the
May 8, 2014
Buying CRM
When Do You Need CRM And Marketing Automation Software?
The decision to add CRM and/or marketing automation software to your business is an important consideration, and one that should be carefully evaluated before either
April 29, 2014
Enterprise CRM And User Satisfaction
Having CRM, using CRM, and being happy with CRM are all very different, yet related, topics. One of the hardest aspects of a CRM system
April 24, 2014
CRM Integration
Using Google Workspace with Enterprise CRM
It’s hard to beat web applications when it comes to convenience and flexibility, especially for a mobile sales force. And when it comes to web
April 22, 2014
CRM Strategy
The Difference Between B2B and B2C Customer Service
Whether your business is focused on B2B, B2C, or a combination of the two, it’s important to understand some of the key differences between them.
April 17, 2014