Data Quality
How To Combat CRM Data Duplication
CRM data duplication is not an easy problem to solve. It can require a change in company culture, software solutions, and even help from third-party
October 8, 2013
Recent Posts
CRM Email
Enterprise Email Duel: Gmail vs Outlook
Businesses have long struggled with determining which email solution best fits their needs. There are many factors to consider; everything from usability and integration, to
September 19, 2013
CRM Industry
A Brief History of Customer Relationship Management
Customer Relationship Management (CRM) hasn’t always been the robust, stand-alone software many businesses rely on today. Over the past four decades, it has evolved from
September 12, 2013
Data Migration
The Components of a Successful CRM Data Migration
For those who have never been involved in a CRM data migration project, there can be a misperception that data migration is a simple, technical
September 10, 2013
CRM Cost
The High Costs of Selecting the Wrong CRM System
While executives at many organizations focus much of their expense-side attention on cutting small, “unnecessary” costs such as eliminating free lunches for employees, these same
September 3, 2013
CRM Value
11 CRM Usability Factors
During the CRM evaluation process, excessive focus can be on an appealing user interface as the key “usability” factor for a CRM solution. However, the
August 22, 2013
Marketing Automation
Inbound Marketing vs. Marketing Automation
Since this is the week of HubSpot’s annual INBOUND conference, it’s an appropriate time to examine some of the differences between inbound marketing and marketing
August 20, 2013
Buying CRM
Why Free CRM Isn’t Really
If you’re thinking about buying CRM, you may have run across a few vendors that offer versions of their products for free. Lots of companies
August 15, 2013
Mobile CRM
A Quick Guide to Mobile CRM
Like many business processes, sales and marketing departments are becoming less reliant on a physical office every day. Representatives are increasingly working in the field,
August 13, 2013
CRM Value
ERP vs CRM: What’s The Difference?
A high level explanation of what CRM and ERP software does for businesses and the primary differences and benefits of each solution.
August 8, 2013
Social CRM
What Exactly is “Social CRM”?
Searching for a single definition of Social CRM is difficult, and will often yield results that are too vague or too specialized to be of
July 30, 2013
CRM Industry
G2 Grid for CRM – Overview and Observations
G2 Crowd is a Chicago-based startup that is looking to disrupt the traditional analyst approach to rating software and software vendors. G2 Crowd’s G2 Grid
May 18, 2013