Video is an under-utilized selling tool. A well-crafted salesperson-generated video can educate and engage a prospect or customer more effectively than a text email. The
Does your company need a CRM Usage Policy? The answer is unequivocally ‘Yes.’ Unless you operate as a small entity where daily close-knit interactions are
CRM consulting is often regarded as a monolithic service. However, it is more than one thing delivered by one person. Implementing a customer relationship management
The IKEA Effect can positively impact the success of your CRM project. This post will teach you about the effect and how it applies to
A mental framework of a CRM process can help guide your CRM planning efforts. Thinking in terms of processes can lead to better technology decisions.
Data quality in CRM is not just a technical issue — it’s proper business process definition and user adherence to agreed-upon standards. Erroneous and incomplete
The Customer Relationship Management (CRM) landscape is expansive, with vendors offering different flavors of this popular type of business software. The global Customer Relationship Management
Not every business needs or will benefit from CRM. They are few and far between, but they do exist. Other businesses don’t realize how much
Before ChatGPT came along, CRM vendors had started to embed artificial intelligence in their apps. Customer Relationship Management software vendors have touted AI for several
Congratulations! You’ve decided to begin CRM evaluations, and your company will be the proud owner of new CRM software in a few months. Once you
Because most CRM software is expensive, the CRM demo is essential to the evaluation and selection process. If a vendor’s software doesn’t meet your organization’s
Giving value first has become critical to improving sales and marketing results. It creates trust with people you have just met and those you have
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