Data quality in CRM is not just a technical issue — it’s proper business process definition and user adherence to agreed-upon standards. Erroneous and incomplete
The Customer Relationship Management (CRM) landscape is expansive, with vendors offering different flavors of this popular type of business software. The global Customer Relationship Management
Not every business needs or will benefit from CRM. They are few and far between, but they do exist. Other businesses don’t realize how much
Before ChatGPT came along, CRM vendors had started to embed artificial intelligence in their apps. Customer Relationship Management software vendors have touted AI for several
Congratulations! You’ve decided to begin CRM evaluations, and your company will be the proud owner of new CRM software in a few months. Once you
Giving value first has become critical to improving sales and marketing results. It creates trust with people you have just met and those you have
Many CRM initiatives suffer from a lack of vision. The challenges we’ve seen over the years follow a familiar pattern. Organizations breaking from a typical
A correctly implemented Customer Relationship Management (CRM) system can significantly enhance business operations. However, several misconceptions may deter organizations from fully leveraging CRM capabilities. Let’s
Whether your company’s CRM system was implemented a decade ago or launched last month, there are likely “pockets of resistance” to adopting the CRM system.
There have been many significant advances in business technology this century, almost all enabled by the internet, ubiquitous broadband, improved software development tools, the scalability
A CRM database is a secure, centralized repository of customer information that stores, tracks, and helps analyze customer data and interactions. Most business people are
Customer Relationship Management (CRM) is many different things, ranging from a strategy to software to a ticker symbol. We’ve cataloged a variety of perspectives on
® 2025 CRM Switch. All rights reserved.
