Before ChatGPT came along, CRM vendors had started to embed artificial intelligence in their apps. Customer Relationship Management software vendors have touted AI for several
Congratulations! You’ve decided to begin CRM evaluations, and your company will be the proud owner of new CRM software in a few months. Once you
Because most CRM software is expensive, the CRM demo is essential to the evaluation and selection process. If a vendor’s software doesn’t meet your organization’s
Giving value first has become critical to improving sales and marketing results. It creates trust with people you have just met and those you have
Many CRM initiatives suffer from a lack of vision. The challenges we’ve seen over the years follow a familiar pattern. Organizations breaking from a typical
A correctly implemented Customer Relationship Management (CRM) system can significantly enhance business operations. However, several misconceptions may deter organizations from fully leveraging CRM capabilities. Let’s
Whether your company’s CRM system was implemented a decade ago or launched last month, there are likely “pockets of resistance” to adopting the CRM system.
There have been many significant advances in business technology this century, almost all enabled by the internet, ubiquitous broadband, improved software development tools, the scalability
A CRM database is a secure, centralized repository of customer information that stores, tracks, and helps analyze customer data and interactions. Most business people are
We have compiled a list of CRM review sites for people considering investing in CRM (Customer Relationship Management) software in 2025. In today’s reviews-driven marketplace,
If you plan to migrate your company’s legacy data into a new CRM system, there are several questions to ask yourself as you start to
You have wisely decided to gather and document your organization’s high-level CRM requirements before engaging CRM vendors and sitting through demonstrations. This process means interviewing
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