Buying CRM
The CRM Buying Process: A Step-Based Approach
At CRM Switch, we are long-time proponents of “slowing the CRM buying process to speed it up.” Traditional CRM buying processes, which include rounding up
May 23, 2021
Recent Posts
Buying CRM
Zoho vs HubSpot: Which is Right for You?
A comparison between Zoho CRM and HubSpot CRM. Find out which one is better for your business.
February 19, 2021
Inbound Marketing
CRM Lead: How Do I Disqualify Thee? Let Me Count The Ways
Executed correctly, inbound marketing efforts can create quality CRM leads for salespeople to follow up with. Inbound marketing leads are generally of higher quality than
February 5, 2021
CRM Integration
Four Types of CRM Add-Ons
If you’re considering a new CRM system for your organization, as part of the evaluation and selection process, you may have discovered a host of
January 14, 2021
Buying CRM
What Do CRM Professional Services Cost?
CRM user license costs are only part of the initial cost of a CRM system. Another cost is CRM professional services. Some companies decide to
December 13, 2020
Buying CRM
Five Ways to Sell Your CEO on a New CRM System
We hear it a lot. A company is limping along with a dated or homegrown CRM system. Users are not happy with the solution. Managers
December 10, 2020
Buying CRM
Five Levels of CRM Requirements
The deeper your organization goes into requirements early in the CRM evaluation process, the more successful your CRM implementation will be.
September 27, 2020
Marketing Automation
CRM Marketing Campaigns vs. Marketing Automation Campaigns
The functionality within CRM marketing campaigns and marketing automation system campaigns differ. Here’s an explanation.
August 30, 2020
Marketing Automation
8 Ways Your Business Can Benefit From ActiveCampaign Integration With Salesforce
Combine the power of ActiveCampaign Automations and Salesforce Lightning Process Builder. Help your salespeople close more business.
August 18, 2020
Selling
11 Ways To Be A Bad Salesperson
A CRM system provides good salespeople with the information and functionality they need to become better salespeople. But CRM cannot turn a bad salesperson into
June 10, 2020
Marketing Automation
Behavioral Segmentation for SMB Marketers Made Easy
Behavioral segmentation is the process of grouping an audience based on how they interact with your emails, your website posts & pages and through other actions that you can measure. The idea is that once a group is created, members of that segment can receive more targeted and relevant (to them) communications in the future. This, in turn, can increase engagement, improve customer retention and generate more sales opportunities.
April 2, 2020
Marketing Automation
How to Set Up a WordPress Blog Subscription Using ActiveCampaign
Many company WordPress blogs do not offer an email subscription to readers. This is a missed opportunity for better engaging those who have found benefit to your blog content. In this post, we’ll look at how to set up and manage WordPress blog subscribers in ActiveCampaign. If your company has a podcast, the same steps apply.
March 28, 2020