A CRM database is a secure, centralized repository of customer information that stores, tracks, and helps analyze customer data and interactions. Most business people are
We have compiled a list of CRM review sites for people considering investing in CRM (Customer Relationship Management) software in 2025. In today’s reviews-driven marketplace,
If you plan to migrate your company’s legacy data into a new CRM system, there are several questions to ask yourself as you start to
You have wisely decided to gather and document your organization’s high-level CRM requirements before engaging CRM vendors and sitting through demonstrations. This process means interviewing
Many sales teams continue to resist regularly entering and maintaining important prospect and customer data in a CRM software app. Getting clear benefits from customer relationship management software is
Whatever you call it — a vendor scorecard, a report card, or a feature matrix — you can streamline your CRM buying process and sort
As many Customer Relationship Management software vendors have upped their game, CRM selection has become more complex over the last several years. The playing field
A prospect meeting is a meeting between a potential customer and a salesperson to discuss the potential customer’s needs. The purpose of a prospect meeting
Open-source is a software development philosophy in which source code is made freely and openly available to the general public. Any interested party can download
For each business requirement that a CRM system can be configured or customized to address, there is often a decision as to whether the requirement
According to Statista, the 2021 CRM market revenue share in the U.S. was as follows: Vendor Market Share (%) Salesforce 23.8 SAP 5.1 Microsoft 5
Specific customer relationship data management tools do not allow for the creation of custom tables (objects). Even when custom CRM tables can be created, an
