I recently listened to an excellent episode of Doug Burdett’s Marketing Book Podcast. Doug interviewed Mark Schaefer about the most recent edition of his book,
Rarely does a week go by that we don’t hear from someone whose company is using a legacy system for CRM. In many cases, hundreds
Like all databases, a CRM database has tables. Tables are the essential database component, and data is stored in rows within them. In CRM systems,
While the CRM (customer relationship management) needs of hospitals are very different from those of commercial enterprises and other types of nonprofit organizations, Healthcare CRM
Many manufacturing companies have maintained thriving businesses for decades without relying on a standalone CRM (Customer Relationship Management) system. For many manufacturers, the ERP system
Selecting a small business CRM is about understanding the drivers of successful customer and prospect relationships. A sales team that relies on face-to-face meetings will
Popular software evaluation sites include a CRM category among hundreds of other software categories. For many categories of software products, making a vendor decision purely
Software Advice, an online reviews firm, surveyed 125 marketers to find out what results they get from their campaigns. The survey found that almost 70%
There has always been a tradeoff between how much information a website visitor is asked for when they fill in a form and the likelihood
Toxic backlinks are links from sites that can weaken your website’s SEO. Weaker SEO means fewer organic visitors. Fewer organic visitors can mean fewer leads
Zoho has announced a 10 app bundle called Zoho CRM Plus. With the bundle’s capabilities and price point, should it be on your vendor shortlist?
The ability to visualize prospect and customer address information along with firmographics and revenue data can be an important CRM adoption factor for salespeople. For
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