Buying CRM
Salesforce and Microsoft Dynamics 365: An Objective Comparison
An extensive, fact-based comparison between Salesforce and Microsoft Dynamics 365.
May 27, 2018
Recent Blog Posts
CRM
Keeping Relationships Personal When CRM Makes Depersonalization Easy
When it comes to customer relationships, just because many of us work for companies that have state of the art CRM systems and related technologies,
March 14, 2018
Marketing Automation
Don’t Be That Marketer – Include All Activities In Your Process Maps
I recently listened to an excellent episode of Doug Burdett’s Marketing Book Podcast. Doug interviewed Mark Schaefer about the most recent edition of his book,
December 12, 2017
CRM Strategy
Is It Time to Dump That Legacy CRM System?
Rarely does a week go by that we don’t hear from someone whose company is using a legacy system for CRM. In many cases, hundreds
December 11, 2017
Buying CRM
Can Your CRM System Be Extended?
Like all databases, a CRM database has tables. Tables are the essential database component, and data is stored in rows within them. In CRM systems,
October 14, 2017
CRM for Hospitals
While the CRM (customer relationship management) needs of hospitals are very different from those of commercial enterprises and other types of nonprofit organizations, Healthcare CRM
October 5, 2017
Buying CRM
CRM for Manufacturers: A Necessary Investment For Increasing Sales?
Many manufacturing companies have maintained thriving businesses for decades without relying on a standalone CRM (Customer Relationship Management) system. For many manufacturers, the ERP system
September 6, 2017
CRM Industry
Small Business CRM Vendor Roundup
Selecting a small business CRM is about understanding the drivers of successful customer and prospect relationships. A sales team that relies on face-to-face meetings will
September 2, 2017
Buying CRM
CRM Evaluation Should Begin With An Internal Evaluation
Popular software evaluation sites include a CRM category among hundreds of other software categories. For many categories of software products, making a vendor decision purely
August 22, 2017
Marketing Automation
Overcoming Marketing Challenges & Getting To The Marketer’s Money Metric
Software Advice, an online reviews firm, surveyed 125 marketers to find out what results they get from their campaigns. The survey found that almost 70%
June 23, 2017
CRM Integration
Lead Enrichment for CRM: The Benefits of Sales Intelligence
There has always been a tradeoff between how much information a website visitor is asked for when they fill in a form and the likelihood
June 7, 2017
Inbound Marketing
Toxic Backlinks: What Are They And Why Should Marketers Care?
Toxic backlinks are links from sites that can weaken your website’s SEO. Weaker SEO means fewer organic visitors. Fewer organic visitors can mean fewer leads
May 24, 2017