If you’re confused about the difference between customer relationship management software (CRM) and marketing automation software, you’re not alone. While sales and marketing are two
Maintaining relationships with customers can be challenging. With or without a CRM system, some businesses will always be better at it than others. Maintaining good
With more marketers focusing on blog content to attract website visitors via organic search results and social promotion, it’s a more significant challenge than ever
An extensive, fact-based comparison between Salesforce and Microsoft Dynamics 365.
When it comes to customer relationships, just because many of us work for companies that have state of the art CRM systems and related technologies,
I recently listened to an excellent episode of Doug Burdett’s Marketing Book Podcast. Doug interviewed Mark Schaefer about the most recent edition of his book,
Rarely does a week go by that we don’t hear from someone whose company is using a legacy system for CRM. In many cases, hundreds
Like all databases, a CRM database has tables. Tables are the essential database component, and data is stored in rows within them. In CRM systems,
While the CRM (customer relationship management) needs of hospitals are very different from those of commercial enterprises and other types of nonprofit organizations, Healthcare CRM
Many manufacturing companies have maintained thriving businesses for decades without relying on a standalone CRM (Customer Relationship Management) system. For many manufacturers, the ERP system
Selecting a small business CRM is about understanding the drivers of successful customer and prospect relationships. A sales team that relies on face-to-face meetings will
Popular software evaluation sites include a CRM category among hundreds of other software categories. For many categories of software products, making a vendor decision purely
