Buying CRM
5 Reasons to Define Your CRM Requirements First
In the CRM purchasing process, a common sequence of events for CRM buyers is to go through vendor demos and then decide on and commit
October 17, 2016
Recent Posts
Marketing Automation
What Is Content Marketing, And Why Do I Need It?
You’ve probably heard these buzzwords a hundred times: outbound marketing, inbound marketing, and content marketing. What do they really mean, though? And how do they
September 20, 2016
Data Migration
12 GoldMine Data Migration Best Practices
As a mature product, GoldMine® is packed with features that many users have grown accustomed to over time. Despite the fact that GoldMine has worked
September 1, 2016
Buying CRM
How to Avoid a CRM Demo That Wastes Everyone’s Time
Because of the high cost of most CRM software, an essential part of the evaluation and selection process is the CRM demo. If a vendor’s
August 23, 2016
Marketing Automation
How to Prevent a Marketing Automation System From Becoming a $20k+ Per Year List Marketing System
Marketing automation is a red-hot technology that holds great promise for many organizations. But what Peter Dicken first wrote several decades ago in his book
May 4, 2016
Marketing Automation
Marketing Automation Pricing: How Much Do Vendors Charge?
With many industry vendors, marketing automation cost spans a wide range. Of course, the cost of the software is only one component. First, there’s an
April 29, 2016
Marketing Automation
Controlling The Marketing Technology Stack
It’s no longer enough for marketers to think only in terms of a marketing automation system — marketers should be thinking about an entire marketing
March 29, 2016
Inbound Marketing
How To Track Engagement Levels With Your Different Forms of Content
There are a number of applications that are designed to track and measure engagement with text, video, audio, presentations, proposals and more.
In some cases, engagement information can be made visible to salespeople right inside the CRM system they’re using.
By understanding how much time someone spent viewing a digital asset or by seeing what specific pages or video segments someone focused their attention on, a salesperson can make decisions on whom to follow up with and where to steer conversations.
January 27, 2016
CRM Industry
Google Trends and CRM Vendors
In a previous post, we wrote about interest in marketing automation vendors, based on Google brand searches over the course of 2015. Not surprisingly, we
January 4, 2016
CRM Features
Managing Extension Numbers in CRM
As VoIP and CRM mobile apps become more prevalent, it’s becoming less common for CRM users to swivel to a physical desk phone and manually
November 24, 2015
Data Migration
Does Your CRM Implementation Partner Do Data Extraction?
Data migration from a legacy system or systems is often the wild card item on a CRM services proposal. It can represent the most commonly
November 15, 2015
Marketing Automation
Is Your Company Ready for Marketing Automation?
Marketing automation continues to be the fastest growing CRM-related category, with a handful of prominent vendors leading the pack. According to Uberflip, eleven times more
November 12, 2015