We compiled a list of ‘Best CRM’ review & rating sites for teams considering an investment in CRM (Customer Relationship Management) software in 2026.
In today’s ratings-and-reviews-driven marketplace, many start by looking for a CRM review site.
If you’re looking for a quick overview of more than 50 CRM vendors, we created a simple directory of CRM companies.
While review sites still receive millions of annual visitors, their Google search traffic has declined substantially over the past few years as software buyers have turned to Reddit and AI Chatbots for answers.
The proliferation of business technology vendors has given rise to a cottage industry of business software review websites. According to one of the sites covered below, enterprise technology will exceed $2 trillion annually.
Some software review sites have hundreds of categories, ranging from bakery software to heat map software to live chat software.
Specific categories of business software lend themselves to relatively quick buying decisions. SEO software is an example. The options are generally inexpensive, and subscriptions are month-to-month. Switching from one vendor to another is easy.
Conversely, CRM is typically a significant long-term investment for mid-sized and enterprise companies. It involves a longer decision-making process than, say, survey software.
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‘Best CRM’ Review Sites & Software Selection
Each CRM review site groups vendors differently in its Top 10 or 20 listings. For this reason, itās a good idea to cross-reference review sites.
For organizations with more complex business process automation needs, factoring the organizationās essential CRM requirements is an integral part of establishing a CRM software shortlist and making a final vendor decision.
Since CRM is a more significant and long-term investment than many other software categories, we recommend that mid-size and enterprise organizations follow a structured buying process to make the best financial decision.
Of course, a comprehensive CRM review site cannot be sustainable without a revenue model. For most review sites, that model involves passing a visitor’s contact information to one or more CRM vendors. These sites are an effective marketing channel for many vendors.
Capterra
Gartner acquired Capterra in September 2015.
Capterra lists over 1800 products in its CRM category.
To distill this extensive list down to a manageable number, Capterra ranks the 20 most popular CRM software vendors using Market Score, which is based 40% on the number of customers, 40% on the number of users, and 20% on a social score that includes both Capterra reviews and the number of social media followers.
Zoho is the leader in total users, with 20 million. This may be in part due to the companyās freemium model. Most other top vendors do not offer a free service level.
Capterra is transparent about its revenue model. CRM vendors pay Capterra for web traffic and sales opportunities. According to Capterra, they list all vendorsānot just those that pay themāso visitors can make the most informed purchase decision possible.
Software Advice
Like Capterra, Software Advice is a Gartner acquisition. The acquisition was announced in March 2014.
For CRM, Software Advice offers a Find the Best CRM Software page. The quadrant is āPowered By Gartner Methodologyā. Gartner is well known for its Magic Quadrant.
Visitors to the site can request a quote or a demo. Software Advice also allows visitors to submit reviews.
FindMyCRM
FindMyCRM helps buyers find the best CRM software for their business.
FindMyCRM provides services across the customer lifecycle as a CRM consultancy and implementation agency.
From education to selection to CRM deployment, they deliver results that benefit the buyer and the bottom line. The siteās library of online resources includes blog articles, white papers, e-books, presentations, and CRM directories, each offering detailed, professional overviews of 100 CRM systems. Consumers can educate themselves using the site’s library.
The CRM finder tool is also available as a free resource. FindMyCRMās expert team has distilled over 20 years of experience into a quick questionnaire. After answering a few questions, users receive a shortlist of CRM vendors that match their business goals.
Fit Small Business
Fit Small Business was founded in 2013 as a digital resource for small businesses.
In addition to having an expert team of writers with real-world business experience, Fit Small Business conducts extensive research to help small business owners make informed decisions. The buyerās guides, āhow-toā explainers, and product reviews fill in the gaps on what business owners need to know.
Fit Small Businessās product reviews section focuses on developing high-quality reviews of CRM software. CRM reviews help small business owners make informed purchasing decisions that are essential to their businesses’ success.
Fit Small Businessās CRM reviews include recommended software providers, detailed pricing information, key software features to consider, and impactful questions to ask before finalizing a CRM product purchase.
SelectHub
SelectHub opened for business in March 2013.
The company says, “Weāre working hard to dramatically improve technology evaluations and onboarding for both buyers and vendors. With SelectHub, your work is easier ā no matter which side of the deal youāre on.”
SelectHub lists over 200 CRM vendors in its Customer Relationship Management category. A price quote can be requested for each listed vendor, or a demo can be scheduled.
SelectHub shows a partial Leaderboard on the same page. Requesting the full Leaderboard will trigger a call from SelectHub.
SelectHub’s model involves referring visitors who submit a form to several best-fit CRM vendors based on the results of a high-level requirements gathering call. The call is free for the visitor. As with many CRM selection websites, SelectHub earns revenue through referrals.
G2 Crowd
G2 Crowd was founded to remove the subjectivity from software selection. End-users rate CRM systems.
As a result, G2 Crowd’s CRM category page receives significant organic search traffic.
When both Satisfaction and Market Presence are factored in, G2 Crowd consistently ranks Salesforce and HubSpot as leaders on the G2 GridĀ® for CRM.
For listed CRM vendors, depending on the company’s business relationship with a vendor, G2 Grid displays various calls to action, including Contact Now, Learn More, or Try for Free.
PC Magazine
Not surprisingly, PC Magazine takes the most journalistic approach to covering CRM software options.
In addition to presenting a comparative table of the reviewers’ top 10 vendors, PC Magazine includes an extensive narrative on evaluating CRM options and what to look for as a CRM buyer.
PC Magazineās list of the 10 best CRM software vendors does not include Microsoft Dynamics 365, even though SoftwareAdvice ranks it fourth among CRM software.
PC Magazineās revenue model involves providing a tracked link to a vendor site when the āSee Itā call-to-action button is clicked.
TEC (Technology Evaluation Centers)
TEC has operated for 25 years, helping businesses select the right software to support their operations and growth. In that capacity, CRM is a significant focus.
In addition to an extensive directory of solutions, TEC also houses extensive feature data to define requirements and analyze them against each CRM solutionās capabilities, complete with side-by-side comparison charts and an advanced decision-support tool.
This is supported by CRM-focused white papers, reports, and other research assets to keep readers informed.
TEC also has a consulting division that provides a personal touch throughout the software selection process. Their selection services team has guided hundreds of past projects and is the most reliable way to ensure the right CRM software is selected.
TechnologyAdvice
TechnologyAdvice’s CRM category covers over 150 CRM vendors.
The page presents several questions for visitors seeking CRM software. Based on the answers to those questions, vendor recommendations are sent.
SoftwareSuggest
SoftwareSuggest has an extensive CRM category. Each listed vendor item includes call-to-action buttons such as ‘Visit Website,’ ‘Get Quote,’ or ‘Free Demo.’
FinancesOnline
Like PC Magazine, FinancesOnline takes a journalistic approach to CRM reviews. The site offers an extensive narrative review of the 12 Most Popular CRM systems.
CRM.org
This is a relatively new entrant to CRM review sites. This site has a Top 15 Comparison page.
The site features ten CRM sponsors. It provides a “top ten” CRM software comparison chart and notes what each top ten is best at.
Business News Daily
This site rates over a dozen CRM vendors.
Ahrefs.com estimates that this CRM page receives over 7,000 monthly organic search visitors. The site ranks #1 in Google searches for keywords such as “Best CRM” and “Top CRM.”
GoodFirms
GoodFirms lists almost 400 software vendors on its CRM page.
The default sort is by sponsored vendors, but a dropdown list lets visitors sort by ‘Most Reviews’ and ‘Highest Rated.’
If your company is in manufacturing, distribution, software, technology, or B2B services, and you have complex requirements, these ‘Best CRM’ sites may be a good starting point. However, you may need a more guided, process-oriented approach to making your CRM decision.
