August 30, 2020
The functionality within CRM marketing campaigns and marketing automation system campaigns differ. Here’s an explanation.
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August 18, 2020
Combine the power of ActiveCampaign Automations and Salesforce Lightning Process Builder. Help your salespeople close more business.
April 2, 2020
Behavioral segmentation is the process of grouping an audience based on how they interact with your emails, your website posts & pages and through other actions that you can measure. The idea is that once a group is created, members of that segment can receive more targeted and relevant (to them) communications in the future. This, in turn, can increase engagement, improve customer retention and generate more sales opportunities.
March 28, 2020
Many company WordPress blogs do not offer an email subscription to readers. This is a missed opportunity for better engaging those who have found benefit to your blog content. In this post, we’ll look at how to set up and manage WordPress blog subscribers in ActiveCampaign. If your company has a podcast, the same steps apply.
March 15, 2020
Many marketing automation vendors have added visual marketing workflow builders to their platform at one point or another. Three vendors with similar offerings on this front are ActiveCampaign, HubSpot and Salesforce Pardot.
March 9, 2020
Effective B2B marketing segmentation is elusive for many businesses. Here’s why and what to do about it.
December 3, 2018
If you’re confused about the difference between customer relationship management software (CRM) and marketing automation software, you’re not alone. While sales and marketing are two of the most fundamental aspects of any enterprise, the number
December 12, 2017
I recently listened to an excellent episode of Doug Burdett’s Marketing Book Podcast. Doug interviewed Mark Schaefer about the most recent edition of his book, The Tao of Twitter. Included among a lot of great
June 23, 2017
Software Advice, an online reviews firm, surveyed 125 marketers to find out what results they get from their campaigns. The survey found that almost 70% of campaigns are web-based. This is not surprising. The three
September 20, 2016
You’ve probably heard these buzzwords a hundred times: outbound marketing, inbound marketing, and content marketing. What do they really mean, though? And how do they affect your brand, in particular? Well, when we talk about
May 4, 2016
Marketing automation is a red-hot technology that holds great promise for many organizations. But what Peter Dicken first wrote several decades ago in his book Global Shift continues to hold true today: … technology in,
April 29, 2016
With many industry vendors, marketing automation cost spans a wide range. Of course, the cost of the software is only one component. First, there’s an upfront investment in developing a marketing automation strategy. Second, many,
March 29, 2016
It’s no longer enough for marketers to think only in terms of a marketing automation system — marketers should be thinking about an entire marketing technology stack. In 2011, Mark Andreessen famously said, “software is
November 12, 2015
Marketing automation continues to be the fastest growing CRM-related category, with a handful of prominent vendors leading the pack. According to Uberflip, eleven times more B2B companies are using marketing automation today compared to 2011.
September 25, 2014
The way in which CRM leads can be scored has come a long way. Before marketing automation became popular, lead scoring in CRM was a calculation based on user-maintained values in various fields. For example,
August 4, 2014
Marketing automation software has rapidly become the “other half” of many businesses’ core enterprise customer relationship management solutions, complementing and integrating with CRM. Unlike the market for enterprise CRM, in which there is a wide
June 17, 2014
Enterprise marketing automation software is becoming increasingly popular and for many has become a crucial component of their enterprise toolkit. With its ability to create, manage, and evaluate content delivery, a comprehensive marketing automation solution
March 27, 2014
For many years, the CRM decision making process was driven by the needs of the sales and customer service departments and of management. At one point, the benefit of a CRM system to marketers was
December 3, 2013
Sometimes the best indicators of where things are headed at the intersection of business and technology are our own evolving habits and processes as employees. As 2013 winds to a close, I’ve noticed a trend:
October 15, 2013
As standalone software, CRM has a lot to offer. It can manage and track customer interactions, standardize customer service experiences, and simplify the sharing of data across all departments. These are just a few of
