The functionality within CRM marketing campaigns and marketing automation system campaigns differ. Here’s an explanation.
Combine the power of ActiveCampaign Automations and Salesforce Lightning Process Builder. Help your salespeople close more business.
Behavioral segmentation is the process of grouping an audience based on how they interact with your emails, your website posts & pages and through other actions that you can measure. The idea is that once a group is created, members of that segment can receive more targeted and relevant (to them) communications in the future. This, in turn, can increase engagement, improve customer retention and generate more sales opportunities.
Many company WordPress blogs do not offer an email subscription to readers. This is a missed opportunity for better engaging those who have found benefit to your blog content. In this post, we’ll look at how to set up and manage WordPress blog subscribers in ActiveCampaign. If your company has a podcast, the same steps apply.
Many marketing automation vendors have added visual marketing workflow builders to their platform at one point or another. Three vendors with similar offerings on this front are ActiveCampaign, HubSpot and Salesforce Pardot.
Effective B2B marketing segmentation is elusive for many businesses. Here’s why and what to do about it.
If you’re confused about the difference between customer relationship management software (CRM) and marketing automation software, you’re not alone. While sales and marketing are two of the most fundamental aspects of any enterprise, the number
I recently listened to an excellent episode of Doug Burdett’s Marketing Book Podcast. Doug interviewed Mark Schaefer about the most recent edition of his book, The Tao of Twitter. Included among a lot of great
Software Advice, an online reviews firm, surveyed 125 marketers to find out what results they get from their campaigns. The survey found that almost 70% of campaigns are web-based. This is not surprising. The three
Marketing automation is a red-hot technology that holds great promise for many organizations. But what Peter Dicken first wrote several decades ago in his book Global Shift continues to hold true today: … technology in,
With many industry vendors, marketing automation cost spans a wide range. Of course, the cost of the software is only one component. First, there’s an upfront investment in developing a marketing automation strategy. Second, many,
Marketing automation continues to be the fastest growing CRM-related category, with a handful of prominent vendors leading the pack. According to Uberflip, eleven times more B2B companies are using marketing automation today compared to 2011.
Marketing automation software has rapidly become the “other half” of many businesses’ core enterprise customer relationship management solutions, complementing and integrating with CRM. Unlike the market for enterprise CRM, in which there is a wide
Enterprise marketing automation software is becoming increasingly popular and for many has become a crucial component of their enterprise toolkit. With its ability to create, manage, and evaluate content delivery, a comprehensive marketing automation solution
Sometimes the best indicators of where things are headed at the intersection of business and technology are our own evolving habits and processes as employees. As 2013 winds to a close, I’ve noticed a trend: