A CRM database is a secure, centralized repository of customer information that stores, tracks, and helps analyze customer data and interactions. Most business people are familiar with a CRM (Customer Relationship Management) system’s front end
Customer Relationship Management (CRM) is many different things, ranging from a strategy to software to a ticker symbol. We’ve cataloged a variety of perspectives on what CRM is based on how vendors and their customers
When you hear the words “peanut butter and”, there’s a very good chance your brain expects the next word to be “jelly”. That’s how it is right? Those two things always go together. In the
When it comes to customer relationships, just because many of us work for companies that have state of the art CRM systems and related technologies, we shouldn’t rely on technology to do all the relationship
Legacy contact managers, by definition, are contact-centric in their design. Each contact is a separate record and does not contain a unifying, company ID. While a contact-centric structure is well suited for B2C sales and
Relational Data in a Flat File Database Certain legacy contact managers do not allow for the creation of custom tables (objects). As a workaround, when there are multiple occurrences of the same type of data, a series
Today’s business environment is more of a moving target than ever. Employees are demanding increasingly more from the business productivity tools that they use in order to be more efficient, keep up sales levels in
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