Many organizations that go through a Customer Relationship Management (CRM) selection process include Salesforce and HubSpot on their vendor shortlists. Multiple available resources on the
A Project Management Office (PMO) standardizes project intake and execution, enabling organizations to concentrate on high-value initiatives and laying the foundation for successful project delivery.
You know your company needs a technology facelift, but choosing the right software for your business feels like navigating a maze. With a multitude of
A Digital Sales Room (DSR) is a microsite where a salesperson can share timely and relevant digital assets — personalized videos, presentations, and product brochures
Video is an under-utilized selling tool. A well-crafted salesperson-generated video can educate and engage a prospect or customer more effectively than a text email. The
Does your company need a CRM Usage Policy? The answer is unequivocally ‘Yes.’ Unless you operate as a small entity where daily close-knit interactions are
CRM consulting is often regarded as a monolithic service. However, it is more than one thing delivered by one person. Implementing a customer relationship management
The IKEA Effect can positively impact the success of your CRM project. This post will teach you about the effect and how it applies to
A mental framework of a CRM process can help guide your CRM planning efforts. One of the dictionary definitions of process is “a series of
Data quality in CRM is not just a technical issue — it’s proper business process definition and user adherence to agreed-upon standards. Erroneous and incomplete
The Customer Relationship Management (CRM) landscape is expansive, with vendors offering different flavors of this popular type of business software. The global Customer Relationship Management
Before ChatGPT came along, CRM vendors had started to embed artificial intelligence in their apps. Customer Relationship Management software vendors have touted AI for several
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