CRM
A CRM-Supported Process: From Awareness to Loyal Customer
A mental framework of a CRM process can help guide your CRM planning efforts. Thinking in terms of processes can lead to better technology decisions.
January 21, 2024
Recent Blog Posts
CRM Value
CRM Data Quality: Preventing Problems Before They Start
Data quality in CRM is not just a technical issue — it’s proper business process definition and user adherence to agreed-upon standards. Erroneous and incomplete
January 7, 2024
CRM Industry
CRM Vendor Directory
The Customer Relationship Management (CRM) landscape is expansive, with vendors offering different flavors of this popular type of business software. The global Customer Relationship Management
December 23, 2023
Buying CRM
Alternatives To Investing In CRM
Not every business needs or will benefit from CRM. They are few and far between, but they do exist. Other businesses don’t realize how much
October 29, 2023
CRM Features
What is CRM artificial intelligence and what can it do for my business?
Before ChatGPT came along, CRM vendors had started to embed artificial intelligence in their apps. Customer Relationship Management software vendors have touted AI for several
September 11, 2023
Buying CRM
How to Select a CRM Implementation Partner
Congratulations! You’ve decided to begin CRM evaluations, and your company will be the proud owner of new CRM software in a few months. Once you
August 24, 2023
Buying CRM
The CRM Demo: How to Make it a Good Use of Your Team’s Valuable Time
Because most CRM software is expensive, the CRM demo is essential to the evaluation and selection process. If a vendor’s software doesn’t meet your organization’s
August 23, 2023
Business Management
6 Ways to Give Value First in Sales & Marketing and Why
Giving value first has become critical to improving sales and marketing results. It creates trust with people you have just met and those you have
August 22, 2023
Buying CRM
CRM Vision: Essential For Digital Transformation
Many CRM initiatives suffer from a lack of vision. The challenges we’ve seen over the years follow a familiar pattern. Organizations breaking from a typical
July 11, 2023
Implementing CRM
CRM Implementation Myths
A correctly implemented Customer Relationship Management (CRM) system can significantly enhance business operations. However, several misconceptions may deter organizations from fully leveraging CRM capabilities. Let’s
May 9, 2023
CRM Value
Why Your Company’s CRM Adoption Is Frustratingly Low
Whether your company’s CRM system was implemented a decade ago or launched last month, there are likely “pockets of resistance” to adopting the CRM system.
March 3, 2023
Business Technology
16 Important Advances in Business Technology
There have been many significant advances in business technology this century, almost all enabled by the internet, ubiquitous broadband, improved software development tools, the scalability
February 26, 2023