Daryn Reif

How To: Connecting Salesforce to Google Sheets

How To: Connecting Salesforce to Google Sheets

Google recently released an add-on for Google Sheets, the company’s cloud-based spreadsheet offering. The add-on allows Sheets to integrate with the Salesforce CRM platform. This new functionality opens up a range of options for data management and analysis that was previously cumbersome to accomplish.

CRM And Marketing Automation: What's The Difference?

CRM And Marketing Automation: What’s The Difference?

If you’re confused about the difference between customer relationship management software (CRM), and marketing automation software, you’re not alone. While sales and marketing are two of the most fundamental aspects of any enterprise, the number of tools available to facilitate them has skyrocketed over the last several years. Even though CRM and marketing automation are …

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