While running a successful digital marketing campaign is often a complex and challenging task, the basic premise of how it all works is actually quite simple. Businesses produce and publish content that is useful and valuable to their target audience, and in each piece of content there is an inducement to take further action. That inducement is called a ‘call to action’, or CTA.
If you’re not using a CTA on your business’s website, blog posts, newsletters, white papers, and other digital marketing materials, you’re likely missing out on a significant amount of new business.