While running a successful digital marketing campaign is often a complex and challenging task, the basic premise of how it all works is actually quite simple. Businesses produce and publish content that is useful and valuable to their target audience, and in each piece of content there is an inducement to take further action. That …
Why Your Marketing Content Needs Calls to Action Read More »
Google recently released an add-on for Google Sheets, the company’s cloud-based spreadsheet offering. The add-on allows Sheets to integrate with the Salesforce CRM platform. This new functionality opens up a range of options for data management and analysis that was previously cumbersome to accomplish.
When it comes to the CRM selection process, it can be easy to get caught up in all the sales hype, features fascination, and cost comparisons. Knowing that your business needs a CRM system is a huge first step. But before you send out a single RFP, or meet with your first prospective vendor, it’s …
If you’re confused about the difference between customer relationship management software (CRM), and marketing automation software, you’re not alone. While sales and marketing are two of the most fundamental aspects of any enterprise, the number of tools available to facilitate them has skyrocketed over the last several years. Even though CRM and marketing automation are …
CRM And Marketing Automation: What’s The Difference? Read More »
The single greatest challenge for employers who have recently deployed a new CRM system is getting people to use it. While there are things that can be done during the planning and deployment phase of the process to improve user adoption, there will inevitably be some resistance to using CRM no matter how well executed …
Maintaining relationships with customers can be challenging. With or without a CRM system, some businesses will always be better at it than others. Maintaining good relationships is not something that happens automatically. It’s not something that can be fully automated. What a CRM system will do, however, is make maintaining your relationships easier and more …
CRM selection has become more difficult over the last several years, as many vendors have upped their game. They playing field has become more level. While healthy competition ultimately benefits all organizations, an abundance of choices make it more difficult for those tasked with selecting the right CRM solution for their company to achieve the …
CRM Selection For Your Business: Seven Proven Steps Read More »
Whatever you call it–scorecard, report card, feature matrix–there are certainly lots of variations on the theme. The underlying idea is to provide a method of comparing, apples-to-apples, two or more software solutions. For the purposes of this post, we will define a CRM scorecard as a catalog of important factors to be measured. In terms …
Company
Latest from the blog
Organic Search – What You Need to Know as a Marketer
8 Website Issues That May Be Costing You Sales Leads
® 2020 CRM Switch. All rights reserved.
