CRM Features
How Does Facebook Fit In CRM?
On the surface, Facebook & CRM are aimed at opposite groups: people connecting with friends vs. salespeople managing opportunities. However, CRM is built on the
May 8, 2014
Recent Blog Posts
Buying CRM
When Do You Need CRM And Marketing Automation Software?
The decision to add CRM and/or marketing automation software to your business is an important consideration, and one that should be carefully evaluated before either
April 29, 2014
Enterprise CRM And User Satisfaction
Having CRM, using CRM, and being happy with CRM are all very different, yet related, topics. One of the hardest aspects of a CRM system
April 24, 2014
CRM Integration
Using Google Workspace with Enterprise CRM
It’s hard to beat web applications when it comes to convenience and flexibility, especially for a mobile sales force. And when it comes to web
April 22, 2014
CRM Strategy
The Difference Between B2B and B2C Customer Service
Whether your business is focused on B2B, B2C, or a combination of the two, it’s important to understand some of the key differences between them.
April 17, 2014
CRM Features
3 Examples Of Workflow In CRM
Your enterprise CRM system has a lot of features designed to streamline your business processes — some of which you may not have explored yet.
April 10, 2014
CRM Security
Why Two-Factor Authentication Is Important For CRM Security
As cloud CRM becomes more popular and as businesses come to increasingly rely upon it to store vital company and customer information, the issue of
April 1, 2014
Marketing Automation
The Evolution of Marketers’ Relationship to CRM
For many years, the CRM decision making process was driven by the needs of the sales and customer service departments and of management. At one
March 27, 2014
CRM Access
Using CRM With Single Sign-On
As businesses continue to deploy more related, yet independent, applications, single-sign-on (SSO) authentication becomes more important. SSO provides a single entry point for end users
March 25, 2014
Buying CRM
Don’t Buy CRM Based On Buzzwords
It happens to the best of us. Though the CRM buying process is very different than buying consumer products, one of the common denominators is
March 20, 2014
CRM Strategy
How Good Leadership Can Increase CRM Usage
When a business purchases a new CRM solution or upgrades an existing one, that decision almost always comes from executive management. It may come from
March 6, 2014