The decision to add CRM and/or marketing automation software to your business is an important consideration, and one that should be carefully evaluated before either
Having CRM, using CRM, and being happy with CRM are all very different, yet related, topics. One of the hardest aspects of a CRM system
It’s hard to beat web applications when it comes to convenience and flexibility, especially for a mobile sales force. And when it comes to web
Whether your business is focused on B2B, B2C, or a combination of the two, it’s important to understand some of the key differences between them.
Your enterprise CRM system has a lot of features designed to streamline your business processes — some of which you may not have explored yet.
As cloud CRM becomes more popular and as businesses come to increasingly rely upon it to store vital company and customer information, the issue of
For many years, the CRM decision making process was driven by the needs of the sales and customer service departments and of management. At one
As businesses continue to deploy more related, yet independent, applications, single-sign-on (SSO) authentication becomes more important. SSO provides a single entry point for end users
It happens to the best of us. Though the CRM buying process is very different than buying consumer products, one of the common denominators is
When a business purchases a new CRM solution or upgrades an existing one, that decision almost always comes from executive management. It may come from
A recent IDG study predicts that enterprises will spend about $8M on big data in 2014, while 70% of enterprise organizations have already or are
