Many marketing automation vendors have added visual marketing workflow builders to their platform at one point or another. Three vendors with similar offerings on this front are ActiveCampaign, HubSpot and Salesforce Pardot.
Effective B2B marketing segmentation is elusive for many businesses. Here’s why and what to do about it.
Use this CRM cost calculator to estimate your organization’s total CRM investment over the years you specify. The total cost of CRM is more than
When deciding how to approach your CRM implementation, applying the GOST (goals, objectives, strategies, and tactics) model can aid in directing your actions. Using this
Salesforce Files Connect for Google Drive allows specified users to add Google Drive files to the Files section or a Lightning Page component of any
Sales and marketing synergy is a regularly covered topic in business media. The concept is often discussed within organizations. Over the years, sales and marketing
For those new to the world of CRM, one of the most common assumptions is that CRM is a “one size fits all” solution that
If you work for a manufacturing company at which management has resisted implementing CRM technology because it either seems too complex to implement or you
Executing a successful B2B sales strategy is difficult. It’s always been difficult, even before the days of the web when salespeople largely controlled the buying
As a company that delivers CRM selection services, we are often asked who the top implementation partners are for companies that decide to go with
The biggest fear of any company that has just purchased new CRM software is that no one will use it. Sadly, this happens far more
A sales engagement platform is a category of software that helps salespeople manage their customer relationships and sales pipeline. Any seasoned sales rep can tell
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