How Much Does CRM Software Cost?

Trying to determine CRM license pricing for your business can be a daunting task.

In a perfect world, every vendor would list their prices with a per-user breakdown. It isn’t a perfect world; not all vendors are transparent about pricing.

CRM License Cost

This can be especially problematic for someone trying to calculate CRM software pricing. On top of that, the initial per-user CRM cost can vary depending on your region, data storage requirements, optional features, and quantity discounts.

The only way to determine an exact price for some vendors is to speak with a salesperson or a partner representative.

For someone doing preliminary CRM research who just wants to get a basic idea of CRM cost, that can be too much of a time investment.

So, to help get you started, we’ve assembled a general pricing guide for many of the top CRM vendors.

This guide will give you a general idea of the initial CRM software license investment.

The prices listed below are generally for more sales-focused packages. Many vendors have separate pricing for other user types, such as licenses for customer support representatives.

CRM subscription cost is only one of six levels of CRM expenses we’ve identified. If you are with a mid-sized business or an enterprise, you might be interested in reading about the other five levels.

You can plan your overall CRM budget with our CRM calculator.

CRM License Pricing

Since CRM pricing plans can change more frequently than New England weather, we’ve added links to vendor pricing pages at the end of each section.

Table of Contents


Salesforce provides a straightforward, per-user pricing scheme for all of its editions. The following is the pricing for Sales Cloud. The minimum subscription term is one year.

EditionPer User Per Month Price

Salesforce Sales Cloud pricing

Microsoft Dynamics 365

Dynamics 365 Sales pricing plans are as follows:

EditionPer User Per Month Cost
Dynamics 365 Sales Professional$65
Dynamics 365 Sales Enterprise$95
Customer Engagement Plan$115
Microsoft Relationship Sales (Minimum of 10 users)From $130

Microsoft also offers the Dynamics 365 Plan for $210 per user per month.

This downloadable PDF explains Microsoft licensing in detail.

HubSpot Sales Hub™

Sales Hub is one of five ‘Hubs’ that HubSpot offers. Buyers can create their own bundles to determine the pricing for additional functionality, such as marketing, customer service, and a CMS.

EditionPer User Per Month
Enterprise$1,200 (10 user minimum)
Professional$450 (5 user minimum)
Starter$18 (2 user minimum)

HubSpot pricing page


SugarCRM has multiple options, all showing “starting at” prices. A conversation with a salesperson is required. Each addition has a minimum of three users.

EditionPer User Per Month
Sugar SellStarting at $49
Sugar ServeStarting at $80
Sugar EnterpriseStarting at $85

SugarCRM has a minimum subscription term of one year.

SugarCRM pricing page


Creatio (fka bpm’online) offers a free trial for its CRM software editions.

EditionPer User Per Month Price

Creatio pricing page


Zoho is one of a few vendors that lists a free version on their website. Of course, in the world of CRM, nothing is truly free. Their paid versions are:

EditionPer User Per Month Cost

Zoho allows for “pay as you go” monthly subscriptions.

Zoho CRM pricing page

Copper CRM

Copper is a Google Workspace-compatible CRM system. While Copper allows for monthly payments, there’s a 29% discount for annual payments. This table shows annual pricing.

EditionPer User Per Month

Copper pricing page


Apptivo also offers a free version (limited to three users) called Starter. The costs for the company’s CRM versions, when paid annually, are:

EditionPer User Per Month Price
Enterprise“Contact Us”

Apptivo pricing page


Keap (fka Infusionsoft) has two dimensions to its pricing — number of contacts and number of users. The following is the pricing for 500 contacts.

EditionPer Month Cost For 1 User

Additional users are $30 each per month.

Keap pricing page


GreenRope only has one edition of its small business CRM application. The one edition includes Sales Suite, Marketing Suite, and Operations Suite. Because GreenRope has its roots in CoolerEmail, the product’s pricing is based on contacts rather than users. All pricing plans have unlimited users and unlimited emails.

EditionMonthly Price

GreenRope pricing page


Nimble has the most straightforward pricing page of any vendor listed on this post. Nimble CRM is $24.90 per user per month when billed annually.

Nimble pricing page

Getting What You Pay For

It’s important to note that these prices are accurate as of this article’s publication date. Vendors may update products and pricing at any time.

While the monthly per-user cost is essential, many other factors are part of the CRM selection process.

Many vendors don’t include initial startup costs, maintenance fees, the cost of additional data storage, and other hidden expenses in the per-user charge.

Some of the CRM vendors have many third-party businesses in their ecosystem. Customers of those vendors often purchase add-on apps in addition to the core CRM software.

The best way to know exactly how much your overall CRM software cost will be is by contacting the vendors (or one of their partners) and requesting a formal quote.

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