Trying to determine the actual CRM cost for your business can be a daunting task.
In a perfect world, every vendor would list their prices with a per-user breakdown. It isn’t a perfect world; not all vendors are fully transparent about their prices.
This can be especially problematic for someone trying to calculate CRM software pricing. On top of that, the initial per-user CRM cost can vary depending on your region, data storage requirements, optional features, and quantity discounts.
The only way to determine an exact price for some vendors is to speak with a salesperson or a partner representative.
For someone doing preliminary CRM research, who just wants to get a basic idea of CRM cost, that can be too much of a time investment.
So, to help get you started, we’ve assembled a general pricing guide for many of the top CRM vendors.
While not complete, this guide provides an idea of an initial CRM license investment.
The prices listed below are generally for more sales-focused packages. Many vendors have separate pricing for other user types, such as customer support representatives.
CRM subscription cost is only one of six levels of CRM expenses we’ve identified. If you are with a mid-sized business or an enterprise, you might be interested in reading about the other five levels.
CRM Vendor Pricing
Since CRM pricing plans can change more frequently than New England weather, we’ve added links to vendor pricing pages at the end of each section.
Salesforce Subscription Costs
Salesforce provides a straightforward, per-user pricing scheme for all of its editions. The following is the pricing for Sales Cloud. The minimum subscription term is one year.
| Edition | Per User Per Month Cost |
| Lightning Unlimited | $300 |
| Lightning Enterprise | $150 |
| Lightning Professional | $75 |
| Lightning Essentials (up to 5 users) | $25 |
Salesforce Sales Cloud pricing
Microsoft Dynamics 365 License Costs
Dynamics 365 Sales pricing plans are as follows:
| Edition | Per User Per Month Cost |
| Dynamics 365 Sales Professional | $65 |
| Dynamics 365 Sales Enterprise | $95 |
| Customer Engagement Plan | $115 |
| Microsoft Relationship Sales (Minimum of 10 users) | From $130 |
Microsoft also offers the Dynamics 365 Plan for $210 per user per month.
This downloadable PDF explains Microsoft licensing in detail.
HubSpot Sales Hub™ Pricing
Sales Hub is one of five ‘Hubs’ that HubSpot offers. Buyers can create their own bundles to determine the pricing for additional functionality, such as marketing, customer service, and a CMS.
| Edition | Per User Per Month Cost |
| Enterprise | $1,200 (10 user minimum) |
| Professional | $450 (5 user minimum) |
Vendor-Agnostic CRM Services
Strategy. Requirements. Vendor Selection.
SugarCRM Pricing
SugarCRM has multiple options, all showing “starting at” prices. A conversation with a salesperson is required. Each addition has a minimum of three users.
| Edition | Per User Per Month Cost |
| Sugar Sell | Starting at $49 |
| Sugar Serve | Starting at $80 |
| Sugar Enterprise | Starting at $85 |
SugarCRM has a minimum subscription term of one year.
Creatio
Creatio (fka bpm’online) offers a free trial for each of its CRM software editions.
| Edition | Per User Per Month Cost |
| CRM Bundle | “Contact Us” |
| Enterprise | $60 |
| Commerce | $35 |
| Team | $30 |
Zoho Pricing
Zoho is one of a few vendors that lists a free version on their website. Of course, in the world of CRM, nothing is truly free. Their paid versions are:
| Edition | Per User Per Month Cost |
| Ultimate | $52 |
| Enterprise | $40 |
| Professional | $23 |
| Standard | $14 |
Zoho allows for “pay as you go” monthly subscriptions.
Copper CRM Cost
Copper is a Google Workspace-compatible CRM system. While Copper allows for monthly payments, there’s a 29% discount for annual payments. This table shows annual pricing.
| Edition | Per User Per Month Cost |
| Business | $119 |
| Professional | $59 |
| Basic | $25 |
Apptivo
Apptivo also offers a free version (limited to three users) called Starter. The costs for the company’s CRM versions, when paid annually, are:
| Edition | Per User Per Month Cost |
| Enterprise | “Contact Us” |
| Ultimate | $20 |
| Premium | $8 |
| Starter | $0 |
Keap Pricing
Keap (fka Infusionsoft) has two dimensions to its pricing — number of contacts and number of users. The following is the pricing for 500 contacts.
| Edition | Per Month Cost For 1 User |
| Max | $199 |
| Lite | $169 |
| Pro | $79 |
Additional users are $30 each per month.
GreenRope
GreenRope only has one edition of its small business CRM application. The one edition includes Sales Suite, Marketing Suite, and Operations Suite. Because GreenRope has its roots in CoolerEmail, the product’s pricing is based on contacts rather than users. All pricing plans have unlimited users and unlimited emails.
| Edition | Monthly Price |
|---|---|
| Starter | $99 |
| Essential | $199 |
| Pro | $299 |
| Premium | $399 |
| Powerhouse | $499 |
| Supreme | $599 |
| Ultimate | $799 |
Nimble
Nimble has the most straightforward pricing page of any vendor listed on this post. Nimble CRM is $19 per user per month when billed annually.
Getting What You Pay For
It’s important to note that these prices are accurate as of this article’s publication date. Vendors may update products and pricing at any time.
While the monthly per-user cost is important, many other factors are part of the CRM selection process.
Many vendors don’t include initial startup costs, maintenance fees, the cost of additional data storage, and other hidden expenses in the per-user charge.
Some of the CRM vendors have many third-party businesses in their ecosystem. Customers of those vendors often purchase add-on apps in addition to the core CRM software.
The best way to know exactly how much your overall CRM software cost will be is by contacting the vendors (or one of their partners) and requesting a formal quote.
