What Does CRM Actually Cost?

Trying to determine the actual CRM cost for your business can be a daunting task.

In a perfect world, every vendor would list their prices with a per-user breakdown. It isn’t a perfect world; not all vendors are fully transparent about their prices.

What Does CRM Actually Cost?

This can be especially problematic for someone trying to calculate CRM software pricing. On top of that, the initial per-user CRM cost can vary depending on your region, data storage requirements, optional features, and quantity discounts.

The only way to determine an exact price for some vendors is to speak with a salesperson or a partner representative.

For someone doing preliminary CRM research, who just wants to get a basic idea of CRM cost, that can be too much of a time investment.

So, to help get you started, we’ve assembled a general pricing guide for many of the top CRM vendors.

While not complete, this guide provides an idea of an initial CRM license investment.

The prices listed below are generally for more sales-focused packages. Many vendors have separate pricing for other user types, such as customer support representatives.

CRM subscription cost is only one of six levels of CRM expenses we’ve identified. If you are with a mid-sized business or an enterprise, you might be interested in reading about the other five levels.

CRM Vendor Pricing

Since CRM pricing plans can change more frequently than New England weather, we’ve added links to vendor pricing pages at the end of each section.

Salesforce Subscription Costs

Salesforce provides a straightforward, per-user pricing scheme for all of its editions. The following is the pricing for Sales Cloud. The minimum subscription term is one year.

EditionPer User Per Month Cost
Lightning Unlimited$300
Lightning Enterprise$150
Lightning Professional$75
Lightning Essentials (up to 5 users)$25

Salesforce Sales Cloud pricing

Microsoft Dynamics 365 License Costs

Dynamics 365 Sales pricing plans are as follows:

EditionPer User Per Month Cost
Dynamics 365 Sales Professional$65
Dynamics 365 Sales Enterprise$95
Customer Engagement Plan$115
Microsoft Relationship Sales (Minimum of 10 users)From $130

Microsoft also offers the Dynamics 365 Plan for $210 per user per month.

This downloadable PDF explains Microsoft licensing in detail.

HubSpot Sales Hub™ Pricing

Sales Hub is one of five ‘Hubs’ that HubSpot offers. Buyers can create their own bundles to determine the pricing for additional functionality, such as marketing, customer service, and a CMS.

EditionPer User Per Month Cost
Enterprise$1,200 (10 user minimum)
Professional$450 (5 user minimum)

HubSpot pricing page

Vendor-Agnostic CRM Services
Strategy. Requirements. Vendor Selection.

SugarCRM Pricing

SugarCRM has multiple options, all showing “starting at” prices. A conversation with a salesperson is required. Each addition has a minimum of three users.

EditionPer User Per Month Cost
Sugar SellStarting at $49
Sugar ServeStarting at $80
Sugar EnterpriseStarting at $85

SugarCRM has a minimum subscription term of one year.

SugarCRM pricing page


Creatio (fka bpm’online) offers a free trial for each of its CRM software editions.

EditionPer User Per Month Cost
CRM Bundle“Contact Us”

Creatio pricing page

Zoho Pricing

Zoho is one of a few vendors that lists a free version on their website. Of course, in the world of CRM, nothing is truly free. Their paid versions are:

EditionPer User Per Month Cost

Zoho allows for “pay as you go” monthly subscriptions.

Zoho CRM pricing page

Copper CRM Cost

Copper is a Google Workspace-compatible CRM system. While Copper allows for monthly payments, there’s a 29% discount for annual payments. This table shows annual pricing.

EditionPer User Per Month Cost

Copper pricing page


Apptivo also offers a free version (limited to three users) called Starter. The costs for the company’s CRM versions, when paid annually, are:

EditionPer User Per Month Cost
Enterprise“Contact Us”

Apptivo pricing page

Keap Pricing

Keap (fka Infusionsoft) has two dimensions to its pricing — number of contacts and number of users. The following is the pricing for 500 contacts.

EditionPer Month Cost For 1 User

Additional users are $30 each per month.

Keap pricing page


GreenRope only has one edition of its small business CRM application. The one edition includes Sales Suite, Marketing Suite, and Operations Suite. Because GreenRope has its roots in CoolerEmail, the product’s pricing is based on contacts rather than users. All pricing plans have unlimited users and unlimited emails.

EditionMonthly Price

Greenrope pricing page


Nimble has the most straightforward pricing page of any vendor listed on this post. Nimble CRM is $19 per user per month when billed annually.

Nimble pricing page

Getting What You Pay For

It’s important to note that these prices are accurate as of this article’s publication date. Vendors may update products and pricing at any time.

While the monthly per-user cost is important, many other factors are part of the CRM selection process.

Many vendors don’t include initial startup costs, maintenance fees, the cost of additional data storage, and other hidden expenses in the per-user charge.

Some of the CRM vendors have many third-party businesses in their ecosystem. Customers of those vendors often purchase add-on apps in addition to the core CRM software.

The best way to know exactly how much your overall CRM software cost will be is by contacting the vendors (or one of their partners) and requesting a formal quote.

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