Marketing Automation
Why Effective B2B Marketing Segmentation Is Difficult and What to Do About it
Effective B2B marketing segmentation is elusive for many businesses. Here’s why and what to do about it.
March 9, 2020
Recent Blog Posts
Buying CRM
CRM Cost Calculator
Use this CRM cost calculator to estimate your organization’s total CRM investment over the years you specify. The total cost of ownership (TCO) of CRM
February 13, 2020
Implementing CRM
Applying the GOST Model to Your CRM Implementation
When deciding how to approach your CRM implementation, applying the GOST (goals, objectives, strategies, and tactics) model can aid in directing your actions. Using this
December 29, 2019
CRM Integration
How To Set Up Salesforce Files Connect for Google Drive
Salesforce Files Connect for Google Drive allows specified users to add Google Drive files to the Files section or a Lightning Page component of any
December 26, 2019
Business Management
Sales and Marketing Synergy: How Can it Be Achieved?
Sales and marketing synergy is a regularly covered topic in business media. The concept is often discussed within organizations. Over the years, sales and marketing
November 29, 2019
Buying CRM
Industry Verticals and CRM
For those new to the world of CRM, one of the most common assumptions is that CRM is a “one size fits all” solution that
October 28, 2019
CRM Strategy
How CRM Helps Execute Your B2B Sales Strategy
Executing a successful B2B sales strategy is difficult. It’s always been difficult, even before the days of the web when salespeople largely controlled the buying
June 25, 2019
Implementing CRM
Who Are The Best Microsoft Dynamics 365 CRM Partners?
As a company that delivers CRM selection services, we are often asked who the top implementation partners are for companies that decide to go with
May 28, 2019
CRM Strategy
Avoid CRM Failure With A Sales-Focused Approach
The biggest fear of any company that has just purchased new CRM software is that no one will use it. Sadly, this happens far more
May 14, 2019
Business Technology
A Sales Engagement Platform: Do You Need One?
A sales engagement platform is a category of software that helps SDRs and BDRs better manage their sales pursuit. Any seasoned sales rep can tell
May 12, 2019
CRM Features
5 Things CRM Can Help Manage After An Opportunity is Won
CRM is well known in the business world for being one of the best and most cost-effective ways of improving sales performance and efficiency in
April 18, 2019
CRM Value
Sales Operations and CRM
Sales operations date back further than most people might think. Neil Rackham is often credited with creating the first sales operations group at Xerox in
April 5, 2019