Buying CRM
CRM Requirements: Five Different Levels
The deeper your organization goes into requirements early in the CRM evaluation process, the more successful your CRM implementation will be.
September 27, 2020
Recent Blog Posts
Marketing Automation
CRM Marketing Campaigns vs. Marketing Automation Campaigns
The functionality within CRM marketing campaigns and marketing automation system campaigns differ. Here’s an explanation.
August 30, 2020
Marketing Automation
8 Ways Your Business Can Benefit From ActiveCampaign Integration With Salesforce
Combine the power of ActiveCampaign Automations and Salesforce Lightning Process Builder. Help your salespeople close more business.
August 18, 2020
Marketing Automation
How to Set Up a WordPress Blog Subscription Using ActiveCampaign
Many company WordPress blogs do not offer an email subscription to readers. This is a missed opportunity for better engaging those who have found benefit to your blog content. In this post, we’ll look at how to set up and manage WordPress blog subscribers in ActiveCampaign. If your company has a podcast, the same steps apply.
March 28, 2020
Marketing Automation
Visual Workflow Builders: ActiveCampaign vs HubSpot vs Pardot
Many marketing automation vendors have added visual marketing workflow builders to their platform at one point or another. Three vendors with similar offerings on this front are ActiveCampaign, HubSpot and Salesforce Pardot.
March 15, 2020
Marketing Automation
Why Effective B2B Marketing Segmentation Is Difficult and What to Do About it
Effective B2B marketing segmentation is elusive for many businesses. Here’s why and what to do about it.
March 9, 2020
Buying CRM
CRM Cost Calculator
Use this CRM cost calculator to estimate your organization’s total CRM investment over the years you specify. The total cost of ownership (TCO) of CRM
February 13, 2020
Implementing CRM
Applying the GOST Model to Your CRM Implementation
When deciding how to approach your CRM implementation, applying the GOST (goals, objectives, strategies, and tactics) model can aid in directing your actions. Using this
December 29, 2019
CRM Integration
How To Set Up Salesforce Files Connect for Google Drive
Salesforce Files Connect for Google Drive allows specified users to add Google Drive files to the Files section or a Lightning Page component of any
December 26, 2019
Business Management
Sales and Marketing Synergy: How Can it Be Achieved?
Sales and marketing synergy is a regularly covered topic in business media. The concept is often discussed within organizations. Over the years, sales and marketing
November 29, 2019
Buying CRM
Industry Verticals and CRM
For those new to the world of CRM, one of the most common assumptions is that CRM is a “one size fits all” solution that
October 28, 2019
CRM Strategy
How CRM Helps Execute Your B2B Sales Strategy
Executing a successful B2B sales strategy is difficult. It’s always been difficult, even before the days of the web when salespeople largely controlled the buying
June 25, 2019