CRM Features
5 Things CRM Can Manage After An Opportunity is Won
CRM is well known in the business world for being one of the best and most cost-effective ways of improving sales performance and efficiency in
April 18, 2019
Recent Posts
CRM Value
Sales Operations and CRM
Sales operations date back further than most people might think. Neil Rackham is often credited with creating the first sales operations group at Xerox in
April 5, 2019
Inbound Marketing
Marketing to Your Influencers vs. “Influencer Marketing”
Influencer marketing is a long game that involves outreach to “important” people, most of whom will ignore you. This post is not about influencer marketing.
February 20, 2019
Inbound Marketing
The Importance of Aligning Web Development and SEO
Before SEO existed, having a great website was like having a really slick business card or brochure for your business: it was there to impress
February 17, 2019
CRM Value
Why You Should Be Using Sales Orders in CRM
For many types of businesses, the creation of a CRM sales order is (or should be) the logical next step in the CRM process after
February 14, 2019
CRM
How is CRM Related to Online Marketing?
When you hear the words “peanut butter and”, there’s a very good chance your brain expects the next word to be “jelly”. That’s how it
February 5, 2019
CRM Features
8 Examples of CRM Data Validation Rules
Data validation is a process for ensuring that database entries are both meaningful and correct. In other words, data validation helps prevent wrong information from
January 16, 2019
Inbound Marketing
Why Your Marketing Content Needs Calls to Action
While running a successful digital marketing campaign is often complex and challenging, its basic premise is quite simple. Businesses produce and publish useful and valuable
January 7, 2019
CRM Integration
How To Connect Salesforce to Google Sheets
Google recently released an add-on for Google Sheets, the company’s cloud-based spreadsheet offering. The add-on allows Sheets to integrate with the Salesforce CRM platform. This
January 4, 2019
Buying CRM
Three Fundamental Types of CRM Systems
Regarding the CRM selection process, getting caught up in all the sales hype, features fascination, and cost comparisons can be easy. Knowing that your business
January 3, 2019
Buying CRM
Is Buying a New CRM System Always a Good Idea?
One of the unspoken assumptions our prospects have when they come to us to discuss help with CRM evaluation and selection is: whichever product is
December 5, 2018
Marketing Automation
CRM And Marketing Automation: What’s The Difference?
If you’re confused about the difference between customer relationship management software (CRM) and marketing automation software, you’re not alone. While sales and marketing are two
December 3, 2018