Influencer marketing is a long game that involves outreach to “important” people, most of whom will ignore you. This post is not about influencer marketing.
Before SEO existed, having a great website was like having a really slick business card or brochure for your business: it was there to impress
For many types of businesses, the creation of a CRM sales order is (or should be) the logical next step in the CRM process after
When you hear the words “peanut butter and”, there’s a very good chance your brain expects the next word to be “jelly”. That’s how it
Data validation is a process for ensuring that database entries are both meaningful and correct. In other words, data validation helps prevent wrong information from
While running a successful digital marketing campaign is often complex and challenging, its basic premise is quite simple. Businesses produce and publish useful and valuable
Google recently released an add-on for Google Sheets, the company’s cloud-based spreadsheet offering. The add-on allows Sheets to integrate with the Salesforce CRM platform. This
Regarding the CRM selection process, getting caught up in all the sales hype, features fascination, and cost comparisons can be easy. Knowing that your business
One of the unspoken assumptions our prospects have when they come to us to discuss help with CRM evaluation and selection is: whichever product is
If you’re confused about the difference between customer relationship management software (CRM) and marketing automation software, you’re not alone. While sales and marketing are two
The single most significant challenge for employers who have recently deployed a new CRM system is getting people to use it. While things can be
Maintaining relationships with customers can be challenging. With or without a CRM system, some businesses will always be better at it than others. Maintaining good
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