Since we first published this post over five years ago, podcasting has gone from “some people know what it is” to “most people know what it is.” While we have had to make a number of updates, much of what we wrote about audio marketing back then is still relevant today.
Influencer marketing is a long game that involves outreach to “important” people, most of whom will ignore you. You could always try Gary Vee’s approach to Instagram influencer marketing… …or maybe not. Especially if
Before SEO existed, having a great website was like having a really slick business card or brochure for your business: it was there to impress other people. When SEO came along, it didn’t matter if
While running a successful digital marketing campaign is often a complex and challenging task, the basic premise of how it all works is actually quite simple. Businesses produce and publish content that is useful and
Updated: August 22, 2019 With more marketers focusing on blog content for attracting website visitors via organic search results and social promotion, it’s a greater challenge than ever for a business blog to stand out
Executed correctly, inbound marketing efforts can create a flow of quality CRM leads for salespeople to follow up with. Inbound marketing leads are of much higher quality than, say, a list of visitors to a
There are a number of applications that are designed to track and measure engagement with text, video, audio, presentations, proposals and more.
In some cases, engagement information can be made visible to salespeople right inside the CRM system they’re using.
By understanding how much time someone spent viewing a digital asset or by seeing what specific pages or video segments someone focused their attention on, a salesperson can make decisions on whom to follow up with and where to steer conversations.
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