Good SEO is the sum of many little things done well. Conversely, if a lot of little things are on your website are not done right, the cost can be less website traffic.
There’s a lot of advice out there about how to get more backlinks. But which activities are questionable uses of your time and which are good uses?
Since we first published this post over five years ago, podcasting has gone from “some people know what it is” to “most people know what it is.” While we have had to make a number of updates, much of what we wrote about audio marketing back then is still relevant today.
There are a number of applications that are designed to track and measure engagement with text, video, audio, presentations, proposals and more.
In some cases, engagement information can be made visible to salespeople right inside the CRM system they’re using.
By understanding how much time someone spent viewing a digital asset or by seeing what specific pages or video segments someone focused their attention on, a salesperson can make decisions on whom to follow up with and where to steer conversations.