Executed correctly, inbound marketing efforts can create quality CRM leads for salespeople to follow up with. Inbound marketing leads are generally of higher quality than a list of visitors to a trade show booth. However,
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Influencer marketing is a long game that involves outreach to “important” people, most of whom will ignore you. This post is not about influencer marketing. It’s about marketing to your existing influencers—mainly via content. It’s
Before SEO existed, having a great website was like having a really slick business card or brochure for your business: it was there to impress other people. When SEO came along, it didn’t matter if
While running a successful digital marketing campaign is often complex and challenging, its basic premise is quite simple. Businesses produce and publish useful and valuable content to their target audience, and in each piece of
With more marketers focusing on blog content to attract website visitors via organic search results and social promotion, it’s a more significant challenge than ever for a business blog to stand out in an ever-expanding
Toxic backlinks are links from sites that can weaken your website’s SEO. Weaker SEO means fewer organic visitors. Fewer organic visitors can mean fewer leads for your sales team. Toxic backlinks can happen organically, or
There are a number of applications that are designed to track and measure engagement with text, video, audio, presentations, proposals and more.
In some cases, engagement information can be made visible to salespeople right inside the CRM system they’re using.
By understanding how much time someone spent viewing a digital asset or by seeing what specific pages or video segments someone focused their attention on, a salesperson can make decisions on whom to follow up with and where to steer conversations.