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Author: Steve Chipman

Picture of Steve Chipman

Steve Chipman

Steve spent over 15 years running a CRM consulting services company where he used content marketing and SEO to generate leads. Today, Steve helps small to mid-size businesses get and convert more website visitors using the same strategies and tactics.
Advances in Business Technology

16 Important Advances in Business Technology

July 26, 2024
CRM Databases

A CRM Database: The Tables & Fields Behind the UI

February 4, 2025
Woman looking at CRM review sites

14 CRM Review Sites For You To Review in 2025

February 6, 2025
Legacy Data Migration

Legacy Data Migration: Questions to Ask Yourself

February 22, 2025
DIY CRM Requirements?

Should You DIY Your CRM Requirements?

March 4, 2025
A salesperson happily using CRM

How to Increase CRM Usage by Salespeople

May 10, 2024
Meeting with a prospect

How to Book & Conduct a Prospect Meeting

March 6, 2024
CRM Strategy vs. Tactics

CRM Strategy vs. CRM Tactics: 5 Examples

July 5, 2023
CRM Market Share

U.S. CRM Market Share

August 15, 2023
Relational Data in a Flat File Database

Flat File CRM Fields vs. Relational CRM Database Tables

June 17, 2025
Businessman hero

The Hero’s Journey: A CRM Project Manager’s Version

February 2, 2024
CRM Licenses

How Much Does CRM Software Cost?

September 6, 2024
CRM Requirements Session

CRM Requirements Example Document

June 27, 2025
Employee Customizing CRM

CRM Customization Mistakes and How to Avoid Them

October 14, 2024
CRM RFP

8 Reasons Why You Should Never Develop a CRM RFP

March 24, 2024
Speed of CRM Buying Process

The CRM Buying Process: A Step-Based Approach

June 21, 2023
CRM Lead Disqualification

CRM Lead: How Do I Disqualify Thee? Let Me Count The Ways

January 30, 2024
CRM Add-ons

Four Types of CRM Add-Ons

November 9, 2024
CRM Professional Services Costs

What Do CRM Professional Services Cost?

February 22, 2024
Sell Boss on New CRM

Five Ways to Sell Your CEO on a New CRM System

October 22, 2023
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