Many people recognize CRM as an essential tool for salespeople. However, CRM is increasingly being integrated across all departments within an enterprise. One of the
There was a time when social networks were viewed as idle diversions. They provided a place to chat with friends, reconnect with old classmates, and
Often, CRM is discussed in the context of direct marketing, e-commerce, and B2B sales. In these situations, salespeople are generally at a desk or working
To be useful to your business, CRM data must have two essential qualities: accuracy and accessibility. Without both qualities, whatever data you’ve collected (or think
Customer self service (CSS) can be an important companion to a CRM system. CSS allows customers to perform many standard tasks, such as setting up
Marketing automation software has rapidly become the “other half” of many businesses’ core enterprise customer relationship management solutions, complementing and integrating with CRM. Unlike the
There are a lot of reasons why your business may be considering switching to a new CRM system. No matter how good a particular CRM
Ok, so you’ve managed a successful CRM implementation, things are running smoothly, and you’re collecting a lot of new data. Thanks to a comprehensive CRM
It’s not uncommon for CRM buyers to feel a sense of surprise when they discover the true nature of their relationship with a CRM vendor.
So here we are again with another discussion about CRM user adoption. It was only a few months ago that I wrote about how good
Enterprise marketing automation software is becoming increasingly popular and for many has become a crucial component of their enterprise toolkit. With its ability to create,
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