The interest in CRM to CMS (Content Management System) integration almost eclipses requests among CRM buyers for CRM to ERP integration. As with the former,
On a recent podcast episode in which Sam Biardo and I served up our 2015 CRM and marketing automation prognostications, Sam predicted that in 2015,
CRM. Customer relationship management. It’s not a new business concept nor is it rocket science. But it’s a science. Your business must manage and track
Marketing automation and CRM are two different systems with the same underlying purpose. They’re both designed to increase sales by improving your ability to communicate
With so many big name vendors dominating the news, it would be understandable to wonder, “is there any room left for new CRM startups?” With
If anyone still had any doubts about the potential of the wearable market, the introduction of the Apple Watch should serve to remove them. By
Many people recognize CRM as an essential tool for salespeople. However, CRM is increasingly being integrated across all departments within an enterprise. One of the
There was a time when social networks were viewed as idle diversions. They provided a place to chat with friends, reconnect with old classmates, and
Often, CRM is discussed in the context of direct marketing, e-commerce, and B2B sales. In these situations, salespeople are generally at a desk or working
To be useful to your business, CRM data must have two essential qualities: accuracy and accessibility. Without both qualities, whatever data you’ve collected (or think
Customer self service (CSS) can be an important companion to a CRM system. CSS allows customers to perform many standard tasks, such as setting up
Marketing automation software has rapidly become the “other half” of many businesses’ core enterprise customer relationship management solutions, complementing and integrating with CRM. Unlike the
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