Determining CRM license pricing for your business can be daunting.
In a perfect world, every vendor would list their prices with a per-user breakdown. However, not all vendors are transparent about pricing.
This can be especially problematic for someone trying to calculate CRM software pricing.
In addition, the initial per-user CRM cost can vary depending on your region, data storage requirements, optional features, and quantity discounts.
For some vendors, the only way to determine an exact price is to speak with a salesperson or a partner representative.
For someone doing preliminary CRM research who wants a basic idea of CRM cost, that can be too much of a time investment.
So, to help get you started, we’ve assembled a general pricing guide for many of the top CRM vendors.
This guide provides a general overview of the initial investment in CRM software licenses. As a rough 2026 benchmark, most sales-focused CRM licenses range from about $15 to $175 per user per month, with top-tier and AI-heavy editions costing more.
The prices listed below are generally for sales-focused packages. Many vendors have separate pricing for other user types, such as licenses for marketers and customer support representatives.
CRM subscription cost is only one of six levels of CRM expenses we’ve identified. If you are with a mid-sized business or an enterprise, you might be interested in reading about the other five levels.
With our CRM calculator, you can plan your overall CRM budget, including services.
CRM License Pricing
Since CRM pricing and edition names change more frequently than New England weather, we’ve added links to vendor pricing pages at the end of each section. The figures below reflect list pricing as of 2026.
HubSpot Sales Hub®
Sales Hub is one of six ‘Hubs’ that HubSpot offers. The others are for marketing, service, content, operations, and commerce.
HubSpot now prices Sales Hub by seat, with no separate platform base fee, and annual billing costs less than paying month-to-month. HubSpot also offers a cost-effective Starter Bundle for startups and small businesses. This bundle includes the Starter edition for HubSpot’s six core products.
| Edition | Per User Per Month |
| Sales Hub Enterprise | $150 (plus onboarding fee) |
| Sales Hub Professional | $100 (plus onboarding fee) |
| Sales Hub Starter | $20 |
HubSpot Sales Hub pricing page
Salesforce
Salesforce provides a straightforward per-user pricing scheme across all its editions. The following is the pricing for Sales Cloud. The minimum subscription term is one year. Salesforce raised its Enterprise and Unlimited prices by about 6% in 2025 and now includes its Agentforce AI agents in the higher editions.
| Edition | Per User Per Month Price |
| Unlimited | $350 |
| Enterprise | $175 |
| Pro Suite | $100 |
| Starter Suite | $25 |
Salesforce Sales Cloud pricing page
Microsoft Dynamics 365
Dynamics 365 Sales pricing plans are as follows:
| Edition | Per User Per Month Cost |
| Dynamics 365 Sales Professional | $65 |
| Dynamics 365 Sales Enterprise | $105 |
| Dynamics 365 Sales Premium (minimum of 10 users) | $150 |
Microsoft also offers Microsoft Relationship Sales, which combines Dynamics 365 Sales Enterprise with LinkedIn Sales Navigator and is priced on a per-quote basis. You can review the current plans on the Dynamics 365 Sales pricing page.
SugarCRM
SugarCRM has multiple options, all showing ‘starting at’ prices. A conversation with a salesperson is required, and the entry-level Sugar Sell edition starts at three users.
| Edition | Per User Per Month |
| Sugar Sell | Starting at $19 |
| Sugar Serve | Starting at $80 |
| Sugar Enterprise | Starting at $85 |
SugarCRM has a minimum subscription term of one year.
Creatio
Creatio offers a free trial for its CRM software editions. In 2026, Creatio moved to a composable model with three platform plans, and its Unlimited plan is now custom-priced for organization-wide use rather than sold per user.
| Edition | Per User Per Month Price |
| Unlimited | Custom pricing |
| Enterprise | Starting at $55 |
| Growth | Starting at $40 |
On top of a platform plan, you add the CRM products you need, such as Creatio Sales, Marketing, or Service, at $15 per user per month each.
Zoho
Zoho is one of the few vendors that list a free version on their website. Of course, in the world of CRM, nothing is truly free. Their paid versions are:
| Edition | Per User Per Month Cost |
| Ultimate | $52 |
| Enterprise | $40 |
| Professional | $23 |
| Standard | $14 |
Zoho allows for “pay as you go” monthly subscriptions.
Copper CRM
Copper is a Google Workspace-compatible CRM system. While Copper allows for monthly payments, annual billing comes with a discount of up to roughly 25%. This table shows annual pricing.
| Edition | Per User Per Month |
| Business | $99 |
| Professional | $59 |
| Basic | $23 |
| Starter | $9 |
Apptivo
Apptivo offers a free plan for a single user. The costs for the company’s paid CRM tiers, when paid annually, are:
| Edition | Per User Per Month Price |
| Enterprise | “Contact Us” |
| Ultimate | $40 |
| Premium | $25 |
| Lite | $15 |
Keap
Keap (formerly Infusionsoft, now a Thryv brand) has retired its old Lite, Pro, and Max tiers. It now sells a single all-in-one platform priced by the number of contacts you store.
Pricing starts at $299 per month, or $2,988 per year (about $249 per month) when billed annually, for the base contact tier. Every subscription includes two users; additional users are $39 per month. The price rises as your contact list grows.
GreenRope
GreenRope offers only one edition of its small-business CRM application. The one edition includes Sales Suite, Marketing Suite, and Operations Suite. Because GreenRope has its roots in CoolerEmail, the product’s pricing is based on contacts rather than users. All pricing plans have unlimited users and unlimited emails.
| Edition | Monthly Price |
| Starter | $99 |
| Essential | $199 |
| Pro | $299 |
| Premium | $399 |
| Powerhouse | $499 |
| Supreme | $599 |
| Ultimate | $799 |
Nimble
Nimble has the most straightforward pricing page of any vendor listed in this post. Nimble CRM is $24.90 per user per month when billed annually.
Getting What You Pay For
It’s important to note that these prices are accurate as of this article’s publication date. Vendors may update products and pricing at any time.
While the monthly per-user cost is essential, many other factors are part of the CRM selection process.
Many vendors don’t include initial startup costs, maintenance fees, additional data storage costs, and other hidden expenses in the per-user charge. More recently, built-in AI features such as Salesforce Agentforce, Microsoft Copilot, and Zoho’s Zia have started to shape the upper tiers, so factor in any AI add-ons you expect to use.
Some CRM vendors have many third-party businesses in their ecosystems. Customers of those vendors often purchase add-on apps alongside the core CRM software.
The best way to know exactly how much your overall CRM software will cost is to contact the vendors (or one of their partners) and request a formal quote.
