Executed correctly, inbound marketing efforts can create quality CRM leads for salespeople to follow up with. Inbound marketing leads are normally of higher quality than a list of visitors to a trade show booth. However,
Influencer marketing is a long game that involves outreach to “important” people, most of whom will ignore you. This post is not about influencer marketing. It’s about marketing to your existing influencers—mainly via content. It’s
Before SEO existed, having a great website was like having a really slick business card or brochure for your business: it was there to impress other people. When SEO came along, it didn’t matter if
With more marketers focusing on blog content to attract website visitors via organic search results and social promotion, it’s a more significant challenge than ever for a business blog to stand out in an ever-expanding
There are a number of applications that are designed to track and measure engagement with text, video, audio, presentations, proposals and more.
In some cases, engagement information can be made visible to salespeople right inside the CRM system they’re using.
By understanding how much time someone spent viewing a digital asset or by seeing what specific pages or video segments someone focused their attention on, a salesperson can make decisions on whom to follow up with and where to steer conversations.