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Sales Operations and CRM
Sales Operations and CRM

The history of sales operations is much longer than most people might expect. Neil Rackham is often credited with creating the first sales operations group at Xerox in the 1970s. Since then, sales operations has

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11 CRM Usability Factors

During the CRM evaluation process, there can be excessive focus on an appealing user interface as the key “usability” factor for a CRM solution. However, the cosmetic appearance of a CRM system is just one

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